Will The Relaunched, Affordable Ikepod Watches Work?

 |  October 1st, 2018

Swiss watch brand IKEPOD is back, but it has an all-new direction than it did nearly 25 years ago when it first launched in 1994. That new direction: Affordable watches. For those who most likely won’t remember, but have heard of and maybe even collected, Ikepod was a brand designed originally by Marc Newson in collaboration with Oliver Ike. The pod-like designs were an immediate hit and, despite prices in the thousands and tens of thousands, sold like hot cakes…

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