Six Things Independent Watch Brand Armin Strom Does Differently

 |  December 7th, 2018

Swiss watch brand Armin Strom is celebrating a 10-year anniversary in 2019 — recalling the year that its current owners and management relaunched the brand (purchased from watchmaker Armin Strom in 2006)  and began building it into a  fully integrated Manufacture.  Today, with workshops in Biel/Bienne, this brand continues to upholds superb craftsmanship rules while taking a visionary leap forward. Armin Strom is a brand we like a lot here at ATimelyPerspective because it is innovative while at the same…

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Watch Review: Building My Own Customized Baume Watch

 |  August 20th, 2018

You may recall that we broke the news here first last May that Richemont Group was creating an all-new brand: Baume. Not to be confused with Baume & Mercier, but a brainchild that was formed under that brand’s wings, the new Baume brand can be purchased only on line, and buyers can customize their own custom watch if they so desire, or buy an already designed watch. Baume gave me the opportunity to customize a watch of my own, which…

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Parmigiani Fleurier Unveils Customizable Options For New Bugatti Type 390 Watch That Celebrates The Bugatti Chiron

 |  April 12th, 2018

True luxury allows for customization – a trend which esteemed watch manufacturer Parmigiani Fleurier plans to capitalize on with the new Bugatti Type 390 watch, created to commemorate the Bugatti Chiron Sport car. Recently, at the 2018 Geneva International Motor Show, Bugatti unveiled a new version of its Bugatti Chiron. The Chiron Sport offers significantly improved handling and even greater agility with no change in the power or performance of this spectacular sports car. Interestingly, each Bugatti Chiron is created unique…

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Armin Strom Taps Kari Voutilainen For Mirrored Force Resonance Guilloche’ Dial Watches

 |  January 11th, 2018

Never content to rest on its laurels, independent watch brand Armin Strom continues to build on the success of the rose gold and stainless steel Mirrored Force Resonance watches that it has garnered amongst the watch collecting world. Now the brand teams with independent master watchmaker, Kari Voutilainen, adding an option of a hand-executed guilloche dial — created by the master himself. For those who may be unaware, Armin Strom offers a significant level of bespoke beauty for buyers looking…

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Mutiny: Meerson Customized Chronographs Under $5,000

 |  September 13th, 2017

Seeking to create a disruptor in the horological marketplace, Alexandre Meerson is releasing the aptly named Mutiny Chronograph Limited Production Bespoke Watch Collection. The line seeks to combine the well-loved British cool aesthetic with superior watch craftsmanship. The made-to-order moniker has picked up steam as ordering bespoke items online has become increasingly desirable. Naturally, bespoke items charge a premium for their tailored and customized service. The Mutiny Chronograph seeks to offer the higher end experience of personal customization in the horological…

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Armin Strom Offers ‘Configurate/Share/Win’ Contest for Personalized Watch, and the Pros/Cons of the Armin Strom Watch Configurator

 |  April 24th, 2017

Armin Strom, whose revolutionary Mirrored Force Resonance watch recently won the prestigious International Red Dot Award, is taking the world by storm with its newest concept in buying a watch: the Watch Configurator. We wrote about the Watch Configurator here, before, but now we have had a chance to try it out first hand. Even better, the brand is offering an instagram contest on line where you can configurate your own watch, share it, and win credits toward a watch. About…

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Armin Strom Unveils Watch Configurator for Unique Customized Watches

 |  March 25th, 2017

Luxury is all about exclusivity, about owning something  no one else has.  With that in mind, Armin Strom offers the opportunity  to create your own exclusive, customized Armin Strom watch. Thanks to the super cool new  Watch Configurator, this is a fun way to create exactly what you want from the brand’s strong repertoire of timepieces. The Watch Configurator, for unique customization, is making its debut here at Baselworld, and we are having a good tim trying to create our own watch —…

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