Baume Watches Partners With French Ski Brand ZAG For Limited Edition Sustainably Made Watch

 |  March 29th, 2019

  Recently, Baume Watches — the watch brand launched by the Richemont Group  last spring that is founded on the principles of sustainability –partnered with French ski brand Zag to create a limited-edition watch that retails for approximately  $1,350. It is the second limited-edition watch by the brand; the first was a series launched with skater Erik Ellington and his HRS brand.   Both companies have adopted sustainable practices, and are challenging the status quo to shift mindsets — encouraging people…

Read More →

Watch Review: Building My Own Customized Baume Watch

 |  August 20th, 2018

You may recall that we broke the news here first last May that Richemont Group was creating an all-new brand: Baume. Not to be confused with Baume & Mercier, but a brainchild that was formed under that brand’s wings, the new Baume brand can be purchased only on line, and buyers can customize their own custom watch if they so desire, or buy an already designed watch. Baume gave me the opportunity to customize a watch of my own, which…

Read More →