Earth Day: Alpina And The National Park Foundation Want People To Go Outside

 |  April 22nd, 2019

Today’s watch brands understand the necessity for getting involved in trying to save our planet. Many brands are working in partnership with  eco-friendly organizations that are trying to save our water, our oceans, our forests and wildlife.  One brand that took a step in a slightly different direction — focusing on a USA partnership —  is Alpina, The Swiss brand founded in  1883, recently joined forces with the National Park Foundation  to support America’s national parks. The three-year partnership is…

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Watch Collectors Unite: WatchTime New York 2017 Is Around The Corner

 |  October 6th, 2017

The industry event of the year is just around the corner. WatchTime New York brings together some of the most illustrious brands in the watch industry and opens them up to the public. Held at Gotham Hall in New York City, this two-day event welcomes 30 brands to center stage. Festivities kick off on October 13th during the WatchTime cocktail event. During this 3-hour event guests have the opportunity to meet brand executives, VIP’s, WatchTime editors, and some of the…

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MMT – A Swiss Joint Venture Finally Develops A Watch That Is Smart (with Frederique Constant and Alpina)

 |  March 2nd, 2015

When you think watches, you think something that can stand up to the test of time. A personal item with an emotional attachment you can pass down from generation to generation. And when you think technology you think something that is ever-changing. An item made to be obsolete, to be replaced just months later. It seems a technologically advanced watch is counterintuitive, contradictory. Making a smartwatch is almost an oxymoron.  How can you have a timepiece rooted in tradition, beauty,…

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Affordable Watches: Alpina Unveils Alpiner 4 Chronograph and a Unique Adventure Club

 |  September 24th, 2014

By Samantha Walsh For more than 130 years, Alpina has been a pioneer of the Swiss fine watchmaking industry. As a longstanding, well-known brand they have always been a source of innovation – not only in watchmaking but now, in ecological issues as well. In 2014, Alpina committed to the Swiss foundation ‘Race for Water’ which aims to education and raise awareness about how to preserve this quickly depleting, precious resource. The foundation focuses on two main problem areas: the…

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2012 Year in Review: Top News, People and Products in the Watch Industry

 |  December 31st, 2012

The news was abundant this year; the product superlative; the watch world grand. Anniversaries abounded this year and some celebrated in style. Audemars Piguet celebrated the 40th anniversary of the iconic Royal Oak with a tribute collection of new Royal Oak pieces and an around-the-world touring exhibition that took center stage in spring in New York City. (covered here) In the world of watch books Farameh Media launches the top women’s watch book on the market – Jewels of Time.…

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A Moment in Time: Billy Baldwin and Alpina Watches

 |  August 22nd, 2012

If you are a fan of the Baldwin Brothers — Alec, Stephen, William — then you may enjoy hearing that just recently, Geneva-made Alpina Watch brand announced that actor and television star William “Billy” Baldwin has come on board as the ambassador for the brand’s newest Alpina Dive watch.  At a cabana party atop the Maritime Hotel in New York, I had the opportunity beforehand to talk with Billy Baldwin at length about this newest gig. Interestingly, his interest in watches and…

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Trend Report: Pilot Watches Take Off

 |  March 2nd, 2012

photo by Kenji TomaOne of the hottest categories of timepieces on the market today is pilot watches. While the concept of synchronizing crew watches to the navigator’s watch may have taken a back seat to today’s cockpit instrumentation, the look and quality of a true pilot’s watch remains steadfast and in demand.  Typically, today’s pilot and aviation watches are rugged instruments housing many necessary functions. Generally, a pilot’s watch is a COSC-certified chronometer. Examined by the Swiss observatory, Controle Official…

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