A Close-Up Look at Louis Vuitton’s Starring Role in the 35th America’s Cup

Louis Vuitton has commissioned a Challengers Cup trophy and created travel trunks for it and for the America's Cup trophy.

This past weekend in Bermuda, the 2017 Countdown  Louis Vuitton America’s Cup Qualifiers came to a close.  The qualifiers, which took place from May 26th to June 3rd, saw all of the challenger teams racing one another as they vied for points to determiine which four Challenger teams will progress to the Louis Vuitton America’s…

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Move Over Men, This is For the Women: Zenith Elite Lady Moonphase

Zenith Elite Lady Moonphase in a rainbow of colors

Ever wish you could own every color of the rainbow in a wristwatch? Zenith makes that almost happen with its stunning new collection for women: Elite Lady Moonphse. Not only is the watch beautiful, but also it’s got some good complex content. Offers in colors ranging rom lemon yellow to apple green, toques and red — for the dial and the strap…

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America’s Cup Update: Omega Vs. Zenith (Emirates Team New Zealand vs Land Rover BAR) in Challenger Playoffs

Sailing in Bermuda during the America's Cup world series (photo: R. Naas)

Now that we are in full swing with the America’s Cup Challenger Playoffs, we are seeing team against team and watch brand versus watch brand. With Emirates Team New Zealand Zealand — for which Omega is a sponsor — finishing the qualifiers as the top-ranked challenger on Saturday of this past weekend, the team could pick…

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Champagne Anyone: Hublot AeroFusion Chronograph Veuve Clicquot Classic Polo Watch

Hublot AeroFusion Veuve Clicquot Classic Polo watch is created in honor of the Veuve Clicquot 10th anniversary of the Classic Polo match.

For champagne lovers, Hublot unveiled a limited edition of just 10 watches that coincided with the brand’s role as Official Timekeeper and scoreboard sponsor for yesterday’s  Veuve Clicquot Polo Classic match. The Hublot Classic Fusion AeorFusion Chronograph Veuve Clicquot Polo Classic Special Edition watch was created to honor the 10th anniversary of the Veuve Clicquot Polo Classic,…

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Ulysse Nardin Sails Into Place With Regatta Chronograph at America’s Cup, Bermuda

Ulysse Nardin Marine Regatta Watch

We have been bringing regular updates of the 35th America’s Cup races taking place in Bermuda now, and of the watch brands affiliated with it.  Today, we continue that coverage as the qualifiers conclude this weekend and the Challenger Playoffs begin next week. Ulysse Nardin sails into place with a new regatta watch and as…

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How Eterna Continually Advanced Watchmaking Concepts: A Look at Eterna-Matic, Spherodrive and Caliber 39

Eterna-Matic Super KonTiki by Eterna

With a company tag line of “Pioneers in Watchmaking,” Eterna has been on the cutting edge of innovation for more than 160 years. In fact, this brand – which established today’s famed ETA movement company in 1932 — is known for developing new solutions for watchmaking challenges. One important contribution was in the realm of…

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