Zenith Defy Collection On Fire … Swiss Beatz, Alicia Keys, Fabolous Launch Defy Line in NYC

Zenith Defy El Primero 21 Swizz Beatz Edition Unique 1/100th of a second chronograph

After an incredible unveiling of the highly technical and revolutionary Zenith Defy Lab watch earlier this year in Switzerland, the brand struts its stuff in New York City (and recently also at Art Basel Miami) with a premier line up of celebrities and Defy watches that seem to be taking the collector market by storm.  …

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Video Interview: Claude Greisler Of Armin Strom Explains Mirrored Force Resonance and Brand Concepts

Roberta Naas, founder, ATimelyPerspective.com and Claude Greisler, Director, Armin Strom.

Not too long ago, at WatchTime New York 2017, we had the opportunity to discuss several important technological developments and new watches with the executives of the brands. One of those brands was Armin Strom, which introduced its incredible Mirrored Force Resonance watch late in the year 2016   that made its way to market this…

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Graffiti Artist Alec Monopoly, TAG Heuer Unveil Limited Edition Connected Modular 45 Watch During Art Basel Miami

TAG Heuer Connected Modular 45 watch with dial created by graffiti artist Alec Monopoly, was unveiled at Art Basel Miami.

I have always loved art. I grew up in a family where my mother was an artist and my sister was an artist. My mom had an art gallery at one point in her life and my sister was a talented VP at a top NY ad agency. Even my oldest sister — an astrophysicist by…

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Pre-SIHH 2018: A. Lange & Sohne Creates 1815 Homage to Walter Lange Limited Edition Watches

Pre-SIHH 2018: This special edition stainless steel A. Lange & Sohne 1815 Homage to Walter Lange watch with black enamel dial is a one-of-a-kind that will be auctioned next year for charity.

In a sneak preview of watches being unveiled officially at SIHH in Geneva in January 2018, German brand A. Lange & Sohne unveils the 1815 Homage to Walter Lange series of limited edition watches. In our Perfect Timing column on Forbes.com, we wrote extensively about the new precious metal series of stoppable Jumping Seconds watches,…

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Cartier Tank Celebrates 100 Years on the Front Line of Watchmaking With Great New Tank Watches

This year marks the first offering of the Cartier Tank Américaine in steel with a unique blue strap.

In honor of the 100th anniversary of the Tank watch, this year, Cartier unveiled 13 new styles inspired by this iconic timepiece. Each of the new iterations is based off of Tank watches from different timeframes in Cartier history. In typical Cartier style, these watches are made of noble metals and incorporate stunning diamonds and…

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Breitling Soars With New Chronoliner B04 – A Blue Beauty For the Holidays

Breitling Chronoliner B04

Breitling’s longstanding dedication to accurately measuring flight times takes form in their newest timepiece the Chronoliner B04 – aptly nicknamed the “flight captain’s chronograph.” This signature chronometer allows the user to measure flight times while juggling timezones around the world. The Chonoliner features a Breitling Caliber B04 self-winding movement with 28,800 vibrations per hour and…

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