Ulysse Nardin Unveils ‘Freak Me Out’ Campaign For Freak Vision

Ulysse Nardin's new "FrekMeOut campaign for the Freak Vision watch.

It’s here. The all-new Ulysse Nardin  #Freakmeout ad campaign for digital and print makes its appearance this month worldwide. We recently wrote about the new campaign on our Perfect Timing column on Forbes.com. Now we bring you a close-up look at the wild and wonderful cutting-edge campaign that has sharks swimming through Manhattan and more.…

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Just In Time For Father’s Day: Grahame Fowler, Analog Shift Create Custom Accessories

The Gas collection is about traveling with timepieces protected and showcased nicely when the roll comes out of the bag. Photo: Atom Moore.

Father’s Day is around the corner. Stop searching for a gift for Dad because  AnalogShift has the answer thanks to its most recent, pretty incredible affiliation with Grahame Fowler to create a custom accessories collection  designed for watch collectors.The London-born, New York-based Fowler is a globally well-known haberdasher and a collector of vintage watches, so…

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Build Your Own Mechanical Pendulum Clock

There are dozens of clock building kits at Clockworks.

Via the National Clock and Watch Museum in Pennsylvania, we learned of a site called Clockworks, where – for those mechanically inclined – can order all the makings to build you own Mechanical pendulum clock. The clock kit comes with everything from the movement to the pendulum, the chime block and rods, dial and hands.…

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Justify Wins The Triple Crown At Belmont Stakes, Timed By Longines

Justify, ridden by Mike Smith, wins the Triple Crown and the 150th running of the Belmont Stakes, Saturday, June 9, 2018, at Belmont Park in Elmont, NY. Longines, the Swiss watchmaker known for its elegant timepieces, is the Official Timekeeper and Watch of the 150th running of the Belmont Stakes. (Photo by Diane Bondareff/AP Images for Longines)

Justify, ridden by Mike Smith, made history on Saturday when the horse won the Triple Crown and the 150th running of the Belmont Stakes, where the event was timed by Longines. Longines has had a long love affair with the equestrian world, and  is the Official Partner, Timekeeper and Watch of the 150th running of…

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World Oceans Day: Rolex Defies the Elements, Goes Deep Into Ocean Exploration

Rolex Deepsea D-Blue Dial Sea Dweller

Rolex has long been involved in the worlds of pioneering and exploration. This is the brand that has gone to the highest heights on the wrists of explorers conquering Mt. Everest more than half a century ago, to the deepest depths of the Marianas Trench in the Pacific Ocean strapped to the Trieste Bathyscaphe, piloted…

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Hands On With the Jaeger-LeCoultre Polaris Geographic World Time Watch (Price)

Earlier this year at the SIHH, Jaeger-LeCoultre unveiled a wonderful new collection inspired by its past: Polaris. The complete Polaris collection, inspired by the Memovox watches, included an interesting array of watches, including a chronograph and the Polaris Memovox alarm dive watch. Now, the brand expands the line with the exciting Jaeger-LeCoultire Polaris Geographic WT…

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