3 Top Golfers Join Audemars Piguet

It’s a common known fact that watch brands align themselves with ambassadors who can represent their products in the true lifestyle manner that is befitting of the timepiece. Some brands have more alliances than others, and some brands hold tight relationships with ambassadors in just a single walk of life. Then, there is Audemars Piguet,…

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How Panerai Gained Foothold in the Swiss Luxury Market and the Luminor Submersible

By Leo Parker It is fair to say that the Swiss rule when it comes to the luxury watch industry, with the majority of the world’s most revered and celebrated watchmakers heralding from the small, neutral territory. With this in mind, it is clear that watchmakers that aren’t in the Swiss old boy’s network need…

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Top Wristwatch Commercials

There’s a lot to be said for the power of a top television commercials — which is why some companies spend mega bucks during sporting events to air spots. Sometimes a televisiton commercial is funny, serious or — in certain instances — right on about a product. Now, Omega unveils an unprecedented 3D animated 70-second…

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News: Svend Andersen Watches Offered in Antiquorum Auction

Watch connoisseurs will not want to miss this opportunity to purchase an amazing timepiece from famed Danish watchmaker Svend Andersen, who is renowned for his unique dial designs and extraordinary complications.  Now, at the upcoming Antiquorum April 10th auction of “Important Modern & Vintage Timepieces” an American Collection, which includes nine Andersen wristwatches, is up…

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A Moment in Time: Nicole Kidman on Omega

What happens when a famous photographer, award-winning Actress and legendary watch company team up together? Something inspiring occurs in time. In fact, that’s precisely what happened when Omega Watch Company launched its all-new Ladymatic mechanical watch series two years ago, and when it just recently released stunning new 18-karat gold and steel two-tone versions with…

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Introducing the Second-Generation HYT Watch, H2

You may recall we were among the first to unveil the first HYT timepiece in January of 2012 and covered it again here. From the company that is the Hydro Mechanical Horologists, that first HYT H1 watch garnered international acclaim. It is now available in new versions, but another generation –the new H2 watch –…

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