TAG Heuer Opens NY Boutique – with Cameron Diaz

In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue (nearby 54th street). The event – with ribbon cutting outside in the frigid 10-degree weather – heralded the opening of the 1200-square-foot custom-designed boutique that…

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I’m Back … I Braved the Great Wave and Entered Hyperbaric Chambers for this SIHH 2014 Review

So I survived Geneva.  Thanks to sheer determination to bring my loyal readers the best coverage possible,  I endured the following:   descending into shark infested waters (sort of ) with IWC; entering into a hyperbaric chamber (for real) with Breva ; being transported back in time to the late 19th century (sort of ) with…

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FastRiding This Weekend at the Rolex 24 at Daytona with TUDOR

This weekend, January 25th and 26th, marks a super fast time for auto fans. The 52nd anniversary of the Rolex 24 at Daytona takes place at Daytona International Speedway, and serves as the debut event for the TUDOR United SportsCar Championship. We announced the coming of Tudor to America and its sports-car alignment  here a…

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Dive Right In with the Calibre de Cartier Dive Watch

Ok, we admit it. There is a lot of thrashing going on here at SIHH, while so many brands vie for top position when it comes to the ultimate high-tech, haute-horology timepiece. But honestly, sometimes it’s nice just to look at reality. From Cartier, that reality comes in the form of its newest stainless steel…

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How Many Patents Can One Watch Hold? Introducing the Jaeger-LeCoultre Hybris Mechanical Eleven

The new Jaeger-LeCoultre Hybris Mechanical Eleven has been unveiled here at SIHH 2014 and it is a masterpiece of complexity and innovation. The ultra-thin watch is deemed to be the thinnest minute repeating watch on the market—making it a stunningly sophisticated beauty in and of itself. Add to that the fact that the minute repeater…

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One Must-See Exhibition in Paris Right Now: Cartier Style and History – Will Take your Breath Away

Called an “achingly beautiful delight” by Maria Doulton of The Telegraph, The Cartier: Style and History exhibition at the Grand Palais in Paris is exactly that – achingly beautiful. With more than 600 historical pieces (displayed chronologically), Cartier chronicles 160 years of taste making – from tiaras to objects of art, jewels of Hollywood divas…

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