Marc A. Hayek Takes a Moment in Time to Discuss Breguet’s High-Tech yet Traditional Watchmaking at BaselWorld 2014 (Video)

At BaselWorld 2014 Breguet introduced, among other models, the final  rendition of the Classique Tourbillon extra-plat automatique (5377). Our close colleagues at International Watch talked with Marc A. Hayek, President & CEO of Breguet, Blancpain and Jaquet Droz,  during the fair about how the ultra-thin platinum watch’s unusual peripheral rotor, silicon components and long, 90-hour…

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Explore the Vallee de Joux with photographer Dan Holdsworth and Audemars Piguet (Video)

Audemars Piguet – well known for its long history and the fact that it is the oldest luxury watch firm still privately owned by the founding family – takes a great interest in the environment – as we mentioned in a post here recently.  Much of the brand’s inspiration for saving the forests and reconstituting…

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Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World

By Samantha Walsh The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a…

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The Power of the Press: Meet the Rolex Pepsi (original pics, prices)

It happened before the BaselWorld Fair even opened to the public. Just a couple of days before, a few members of the watch press got the first look at the new Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. Suddenly, the timepiece…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at…

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Orange You Glad Omega is Innovative? Introducing the World-Premiere Planet Ocean Orange Ceramic Watch at BaselWorld 2014

Omega is a watch brand synonymous with exploration and adventure, having ventured to the depths of the oceans and to outer space with NASA.  To celebrate its successes in timing, Omega unveils a few mighty impressive watches this year.  Among them is the Planet Ocean Orange Ceramic watch – an exceptional example of innovation and…

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