Tennis Great Roger Federer, Rolex Ambassador, Looks to the Next Big Match at the U.S. Open

At this stage in the game only the truly big names are left to compete for the 2015 U.S. Open title. Who bigger than Rolex’s own Swiss phenomenon Roger Federer? For years Rolex has had its hand in the tennis realm, including being the Official Timekeeper of both the Australian Open and the prestigious Wimbledon.…

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Citizen Watch Company, Victoria Azarenka, and the US Open Tennis Championships

As Citizen Watch Company of America celebrates its 23rd year as a sponsor of the US Open Tennis Championships, the brand has expanded visibility at the USTA Billie Jean King National Tennis Center with US Open digital platforms and with a new Citizen clock on the façade of the Arthur Ashe Stadium. Additionally, there are…

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Nine Independent Brands to Join SIHH Lineup in 2016

The news is out:  nearly a dozen independent watch brands have signed up to join SIHH in Geneva in January. Among them: HYT, Hautlence, MB&F, Christophe Claret, DeBethune, H. Moser & Cie, Kari Voutilainen, Laurent Ferrier and Urwerk. Previously, these brands exhibited in different hotel suites and other spaces around the city. Additionally, the fair organizers have…

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Star Wars by Devon — Luxury Star Wars Watches that Unleash a Galactic Force (Scott Devon Talks Star Wars– VIDEO)

  If you haven’t noticed, today is Force Friday — when all the toys and other merchandise surrounding the new Star Wars: The Force Awakens movie goes on sale.  The movie is slated to hit theaters in December. Also slated to hit retail stores — but a few months sooner — the new luxury co-branded…

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Introducing the Ulysse Nardin Blue Ocean Marine Watch

Ulysse Nardin — a brand we write about often here since it is a cutting-edge brand wrought with innovative timepieces — unless the newest Marine Diver watch: The Blue Ocean. The rugged timepiece combines the brand’s dual time function with diving capabilities. The  stainless -steel case is specially treated with a vulcanization process that gives it a blue rubber coating. Not…

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Petra Kvitova Shares Views on Time, Tennis and Ritmo Mundo During the US Open Tennis Championships

With the US Open in full swing, we here at ATimelyPerspective have been bringing you some close-up looks at tennis stars and watch brands, and the synergies between them. We have also been conducting a series of interviews and “Five Fast Questions” with tennis stars about the game, the role of time and the watches…

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