Audemars Piguet Unveils Yellow Gold Royal Oak Perpetual Calendar

  As is typical with Audemars Piguet, the brand takes a leap of faith in terms of creativity and technical innovation, and – as is typical of the independently owned and operated Swiss brand – it has come out on top again. I am referring to its release a few months ago of the Royal…

Read More →

Extreme Climber Kenton Cool Wears Bremont on Mt. Everest and Other Summits

  Let’s be honest, that diver watch you are wearing will most likely never see the deepest part of the Mariana Trench. The pilot watch you just purchased will never be used to gauge flight speed in your personal replica World War II fighter jet. The chronograph you are so proud of will most likely…

Read More →

Baume & Mercier Creates One-Off Capeland Shelby Cobra Watch for Auction

You may recall that earlier this year we brought you some exciting news about Baume & Mercier and its breathtaking collection of Capeland Shelby Cobra watches — created in honor of the legendary Carroll Shelby and the legacy he and his team built. You can read many of the details about that product launch  here.  I…

Read More →

Hands On with the Armin Strom Skeleton Pure — Purely Beautiful in its Newest Rendition

We have written about Armin Strom here many times before. It is a brand we respect for its dedication to watchmaking and remaining true to its values.  Now, we are thrilled to bring you the newest Skeleton Pure watch as presented just a couple of weeks ago at the WatchTime New York event. A fascinating work…

Read More →

Introducing the TAG Heuer Connected Watch: SmartWatch made with Intel and Google (Video, Prices)

Live at a press conference this morning at the LVMH Tower, TAG Heuer CEO Jean-Claude Biver introduced the much-anticipated TAG Heuer Connected watch. The press conference — with top executives from Intel and Google, in addition to Chariman and CEO of LVMH, Bernard Arnault, and the Swiss Ambassador Andre Schaller –was all about the grand marriage of  Silicon Valley…

Read More →

IWC Unveils 3-Video Series Created with Public School Design Team to Tout the Portofino 37

IWC– the brand that has been known as being “Engineered for Men,” first unveiled its Portofino Midsize watch just over a year ago. In fact, we brought you the full story on that collection here.   Recently, new pieces were added to the line, which is now being referred to as Portofino 37 (indicative of the…

Read More →