Oris Goes For Wild and Wonderful Pop-Up Store Experience with Vintage Airstream

Oris Airstream Pop-Up shop mixes vintage mobile Americana with Swiss watchmaking.

It isn’t every day that we see pop-up watch sales by brands at events taking place around America, but when we do, they are usually very staid in nature, with sales reps showing watches via luxury showcases and pouring champagne. Well forget that … Independent Swiss watch brand, Oris, takes the concept of experiencing watches…

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Worn & Wound’s First West Coast Wind-Up Show Happens This Weekend in San Francisco

Oris Divers Sixty Five. Oris is a partner sponsor of the Worn & Wound Wind-Up show.

Beginning this Friday, May 18, more than two dozen interesting independent watch brands — most with retail prices  lower than $5,000 — will flock to  San Francisco’s Chandran Gallery to showcase their newest watch collections, including a few special editions to be launched at the three-day Wind-Up fair by Worn & Wound.. Among them are…

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Actor Robert Downey Jr., AKA Ironman, Dons Devon Tread F1 Watch in Avengers: Infinity War Movie

Devon Tread F1 watch worn by Robert Downey Jr. in the Avengers: Infinity War movie.

A box office hit on its opening weekend, Avengers: Infinity War continues to attract loves of the super heroes. In addition to the celebrities that are shining on the big screen in the Marvel Studios film that witnesses Iron Man, Thor, the Hulk and all of the other Avengers uniting to fight one of the most powerful…

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Behind The Scenes Of The 144th Kentucky Derby With Longines

Justify, ridden by jockey Mike Smith, wins the 144th Kentucky Derby, the wettest in history, on Saturday, May 5, 2018, at Churchill Downs in Louisville, Ky. Longines, the Swiss watch manufacturer known for its luxury timepieces, is the Official Watch and Timekeeper of the 144th annual Kentucky Derby. (Photo by Diane Bondareff/Invision for Longines/AP Images)

This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact – I would get to sport grand fascinators and hats, drink mint juleps (the official cocktail of the Derby) made with Woodford Reserve bourbon (one of…

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Lady Gaga Teams with Tiffany & Co. for Today’s Super Bowl LI with HardWear Commercial

LLady Gaga behind the scenes of the Legendary Style shoot. Photo Credit: Hanna Besirevic

Ok Super Bowl fans- get ready, in addition to some hopefully top-notch football plays, this year’s Super Bowl LI ushers in a first for Tiffany & Co.: The brand will air its first-ever Super Bowl commercial– starring Lady Gaga. Since Lady Gaga is performing at half-time as well (for free, we might add), the Tiffany…

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Why the Groundhog Cares About Time, Weather and Groundhog Day

Why we celebrate Groundhog Day has roots dating back more than a century.

Today is Groundhog Day — when the furry creature emerges from his burrow to determine whether or not spring is in the air. If the groundhog can’t see his shadow — typically because the sun is blocked by clouds — spring will come soon. But, if it is sunny and the furry little critter sees…

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