Breitling Unveils Premier Norton Edition Watch In Cooperation With Norton Motorcycles

Earlier this week in New York, Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition watch at an exclusive event in New York. Also present were Breitling’s “Cinema Squad” member Adam Driver, Norton Motorcycles CEO Stuart Garner, and Breitling USA President Thierry Prissert.They even brought in — for the first time in the U.S.A.…

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Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

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Timex Unveils Teslar Swiss Made “Feel Good” Watches

Timex Unveils Teslar

This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…

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Jaeger-LeCoultre Celebrates Nature With New Women’s Rendez-Vous Watches

Jaeger-LeCoultre Rendez-Vous Sonatina

Move over men, this one is for the women. Jaeger-LeCoultre unveils three exquisite new Rendez-Vous Sonatina watches that celebrate nature in all its beauty. Just eight pieces of each of the three versions will be made because of the intense craftsmanship that goes into each piece.  Each watch is an expression of floral beauty, with…

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IWC Supports Cousteau Divers In New Ocean Temperatures Study

IWC dive watch

This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the ocean’s temperatures. The study is  spearheaded by IWC’s diving partner, Cousteau Divers. The plans is to measure the ocean temps using precision sensors and then…

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