A Moment in Time: Exclusive Interview with Karl-Friedrich Scheufele, Co-President of Chopard

Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele shared his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…

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More than $5 Million Raised for Only Watch –but Only One Brought in Big Bucks – Patek Philippe Titanium Watch Steals the Show

If you were off enjoying the weekend – good for you. We tweeted and posted on facebook a variety of results for the weekend’s Only Watch 2013 auction held in Monaco – in which 33 unique timepieces were donated by brands and offered for sale to bidders around the world in support of Duchenne Muscular…

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Full Details on the Audemars Piguet LeBron James Watch, and a Few Words with James

Friday night in Miami, Audemars Piguet sponsored a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. We gave you a quick peek at that watch Friday night here.  Now we bring you more detail…

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Breaking News: Audemars Piguet Unveils LeBron James Watch

Just this evening in Miami, Audemars Piguet is sponsoring a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. A brand ambassador for a couple of years now for Audemars Piguet (you can read about…

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Baume & Mercier’s Amazing Women’s Watches: Linea “Day and Night”

Since its inception Baume & Mercier has understood and catered to women as well as men. The brand has repeatedly unveiled feminine, elegant timepieces that are perfect for women. Today, especially, as women multi-task, Baume & Mercier understands their needs, and offers the Linea line with interchangeable straps. Now, the company brings the Linea to…

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