Citizen, Billie Jean King, US Open and Battle of the Sexes – Does it Get Any Better? Oh And There Are Watches, Too

Citizen Watch US Open 25th Anniversary Commemorative Edition Timepiece

This year is a big one for Citizen, which celebrates its 25th anniversary as the Official Timekeeper of the U.S. Open Tennis Championships. Additionally, the brand announces a new partnership with tennis legend Billie Jean King and her Leadership Initiative – a non-profit organization that addresses critical social issues. The plan is to present new…

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Jaeger-LeCoultre Official Sponsor of the 74th Venice International Film Festival

VENICE, ITALY - AUGUST 31: Actress Rita Hayek wearing a Jaeger-LeCoultre Reverso One Duetto Moon watch attends the 'The Insult' premiere during the 74th Venice Film Festival at Sala Grande on August 31, 2017 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Jaeger-LeCoultre)

As the Official Sponsor of the Venice International Film Festival for 13 years, Jaeger-LeCoultre helped dress some celebrities at this 74th event — where the brand underscores its commitment to celebrating filmmaking. Actress Rita Hayek donned a Jaeger-LeCoultre Reverso One Duetto Moon pink gold watch, while attending the ‘The Insult’ premiere and then later changed…

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Sailing the Seas During Panerai Classic Yachts Challenge, and the New Luminor 1950 PCYC Watches

Fulls sails on the Eleonora during the Opera House Cup Regattas at the 2017 Panerai Classic Yachts Challenge.

Nothing is as invigorating as spending a day on the water aboard one of the most beautiful schooners in the world – except spending the day racing on the water. Just a couple of weeks ago, I had the most unique experience of sailing in Nantucket during the 2017 Panerai Classic Yachts Challenge aboard the…

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Longines Official Timekeeper of Hampton Classic Horse Show, Equestrian Collection is Official Watch

in the shape of its stainless-steel case, this Longines Equestrian timepiece features a silver-coloured “damier” dial enhanced by blued-steel hands and adorned with diamond indexes. The polished stainless-steel case and bracelet are further enhanced by the 60 Wesselton VVS diamonds, for a total of 0.504 carats, surrounding its bezel.

With a long and storied past revolving around the equestrian world, Swiss watch brand Longines is the Official Timekeeper of this weekend’s exciting Hamptons Classic Horse Show. Additionally, the brand’s much-coveted Equestrian Collection is the Official Timepiece of the event. There are a host of different events during the Hampton Classic, which began on August 27…

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It’s No Mistake (or is it?): Lady Gaga Joins Tudor Watch Brand’s ‘Born to Dare’ Ethos

Lady Gaga Joins Tudor "Born to Dare" campaign as brand ambassador.

You may have heard the news that singer, style icon and daring performer Lady Gaga has joined the Tudor watch brand family as a brand ambassador. The news was announced yesterday and had some watch publications fawning all over. We, on the other hand, just didn’t  jump for joy at the news for a host…

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Tennis Brothers Bob Bryan, Mike Bryan New Brand Ambassadors for Baume & Mercier

Tennis stars Bob and Mike Bryan join Baume & Mercier as brand ambassadors. Photo taken at the Citi Open at Rock Creek Tennis Center on July 31, 2017 in Washington, DC. (Photo by © 2017. Patrick McDermott Photography, LLC. All Rights Reserved.)

The US Open officially begins today, so expect to see a lot of tennis/watch news here on ATimelyPerspective. The big news right now is that Baume & Mercier has brought the Bryan brothers on board as brand ambassadors. Identical twins Mike Bryan and Bob Bryan are both tennis stars with a host of accomplishments behind them.…

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