Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

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Timex Unveils Teslar Swiss Made “Feel Good” Watches

Timex Unveils Teslar

This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…

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Go Behind The Scenes: Martin-Baker Ejection Seats And Bremont

 It’s a powerful team: British watch brand Bremont and British aviation company, Martin-Baker, responsible for supplying the majority of the western world’s Air forces with fighter ejection seats. The two companies teamed up 10 years ago at the request of Andrew Martin, Vice President of Business development for Martin-Baker and the great-grandson of the founder…

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Breitling Leaves Baselworld, Tudor Announces Plans To Build New Space, Baselworld Management Speaks Out

Breitling Baselworld

In a really not-unexpected move, Breitling announced that it will not be returning to Baselworld in 2020. Just a couple of weeks ago, we posted our Baselworld 2019 wrap-up article. There we mentioned that Georges Kern, CEO of Breitling, indicated that unless he and the show could work out a way for the brand to…

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Behind The Scenes At The Second Annual Movado Group Summit In Davos

Movado Group Summit Davos 2019

Recently, at the second annual Movado Group Summit in Davos, Switzerland, a host of news, products, ventures and other exciting forays were not only unveiled, but also discussed in detail in a way that was lively, energetic and productive. While this was the second world Movado Group Summit to be held, it was the first…

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I’m Back With The Truth: The Good, Bad And Ugly Of Baselworld 2019

Baselworld 2019

Last Wednesday I finally returned from my 10-day Swiss junket that included a three-day stop in Davos with Movado (that’s an upcoming story in itself) followed by six days in Baselworld.  Here, I bring you an insider’s view of what Baselworld really went through this year  — the good, the bad and the ugly. And, believe…

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