Baume & Mercier Launches Clifton Club Collection for Today’s Active Men

Each Baume & Mercier Clifton Club Collection watch features bold orange accents.

Today’s renaissance man has an affinity for any number of noble endeavors, be it cycling, surfing, running, auto racing,  or writing for a watch blog, To suit the needs of today’s consumers, Swiss brand Baume & Mercier has sought to create a line of watches that are as versatile as their multifaceted owners. Created for the “gentlesportsman,”…

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Bremont Unveils New America’s Cup Watches: Bremont AC35, Bremont AC-R-II

Bremont AC35 honors the 35th America's Cup.

Yes, in January at SIHH, there was talk of how Bremont’s involvement in the 35th America’s Cup would continue. The brand has been on board with the America’s Cup Event Authority since 2015 – holding various titles and relationships. Now, the brand continues to work with the Event Authority and – today in England —…

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KISS Guitarist Tommy Thayer Works with Zenith Watches on Zenith Pilot Type 20 Extra Special Thayer Limited Edition Bronze Watch

The Zenith Pilot Extra Special Thayer Limited Edition Bronze watch features a strap made of World War II ammunition bags.

In anticipation of a big military museum fundraiser that was taking place this past weekend, KISS guitarist Tommy Thayer — known to fans around the world as the Spaceman — worked with Zenith, with the help of KISS rocker Eric Singer, on the creation of the Zenith Pilot Type 20 Extra Special Thayer Limited Edition…

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All the Presidents’ Watches: From Donald J. Trump to LBJ and JFK — What They Wore

Donald J. Trump at the Unveiling of his Trump Signature Watch Collection at Macy's in 2006

Every year on the celebrated “President’s Day” in America, we take a look at which presidents wore which watches. The thing is, with the exception of the newest president, President Donald J. Trump, that story hasn’t changed much. So, below, we give you a comprehensive look at some watches previous presidents wore, offer up a…

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Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

Super Model Bella Hadid with TAG Heuer CEO Jean-Claude Biver as they talk about time, disconnecting and not cracking under pressure.

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night…

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TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

TAG Heuer gets ready to announce new brand ambassador for women's watches.

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even…

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