Watch Review: Building My Own Customized Baume Watch

Baume watches

You may recall that we broke the news here first last May that Richemont Group was creating an all-new brand: Baume. Not to be confused with Baume & Mercier, but a brainchild that was formed under that brand’s wings, the new Baume brand can be purchased only on line, and buyers can customize their own…

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Oris Goes For Wild and Wonderful Pop-Up Store Experience with Vintage Airstream

Oris Airstream Pop-Up shop mixes vintage mobile Americana with Swiss watchmaking.

It isn’t every day that we see pop-up watch sales by brands at events taking place around America, but when we do, they are usually very staid in nature, with sales reps showing watches via luxury showcases and pouring champagne. Well forget that … Independent Swiss watch brand, Oris, takes the concept of experiencing watches…

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Mido Unveils Baroncelli Big Date To Celebrate 100 Years

Mido Automatic Baroncelli Big Date watch on the wrist offers simple elegance.

In 2018, MIDO celebrates its 100th anniversary by continuing along the path set out by founder Georges Schaeren. Through the introduction of numerous exceptional new timepieces, MIDO reaffirms the values punctuated by the brand: timeless design, quality materials and technical innovation. In honor of this hallmark year, Mido unveils the the  Baroncelli Big Date. After…

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Hands On With The Longines Master Annual Calendar (prices)

Longines Master Annual Calendar

With generations of experience, Swiss watch manufacturer Longines enjoys an expertise steeped in tradition and performance. Since its inception, in Saint-Imier, Switzerland, in 1832, the brand has grown to become a top timekeeper for elegant sports championships around the world. A key collection that underscores its urban chic appeal is the Master series of watches,…

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Hands On With A Watch That Could Save Your Life: North Eagles H2S Detector Watch

North Eagles H2S Professional Gas Detector watch detects deadly gas and warns the wearer.

Last week on my Perfect Timing column on Forbes.com, I introduced a timepiece that — if you are in the oil and gas industry — could save your life. Now, I go hands-on with the North Eagles H2S Professional Gas Detector watch. The watch, created by North Eagles Swiss brand that has been making watches for the…

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