Why More Watch Brands Are Opting For Summits Instead Of Watch Shows

Swatch Group Time To Move event.

Recently, LVMH announced that it will hold its first Group watch exhibition in Dubai in January of 2020. The company was fast to add that it was not leaving Baselworld, but rather offering a more timely showcasing of its products.  In my recent article on my PerfectTiming column on Forbes.com, I discussed why it is…

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