Check out a dozen of your favorite watch brands this week during the 9th Annual Madison Avenue Watch Week. From today until June 15 (Saturday), one can view some of the finest timepieces in the world at a dozen different brand boutiques along New York’s famed Madison Avenue. Open to the public, this year’s impressive roster of the participating watch brands includes A. Lange & Söhne, Apple, David Yurman, De Beers Jewellers, F.P. Journe, Hublot Boutique, Jaeger-LeCoultre, Montblanc, Panerai, Smythson and Vacheron Constantin.
Essentially, Madison Avenue Watch Week is an annual New York City tradition wherein watch retailers offer a USA first-look at the timepieces launched earlier in the year at the large Swiss-based exhibitions, including the 29th Salon International de la Haute Horlogerie and the 2019 Baselworld. Some brands and retailer offer artisan demonstrations, master classes with watchmakers, presentations, in-store receptions, incentives and giveaways, and exclusive VIP appointments. Tomorrow, June 11, there is also a panel discussion on Master Watchmakers. To view all in-store events and register www.madisonavenuewatchweek.com
Madison Avenue Watch Week is presented by the Madison Avenue Business Improvement District (BID), supported by The Wall Street Journal and the Horological Society of New York. It takes place along Madison Avenue between East 57th Street and East 86th street.
A. Lange & Söhne is hosting a presentation by a Master Watchmaker of select 2019 Novelties, inviting guests to discover the new Zeitwerk Date caliber, and learn about complications such as the Richard Lange Jumping Seconds. Apple offers workshops to navigate and customize your Apple Watch by connecting to your favorite apps, setting up fitness tracking, and exploring watch face options. F.P. Journe showcases exclusive timepieces for men and women, along with Special Boutique Editions. Enter to win a Grab Bag filled with accessories at Hublot, and a coveted try-on of the newest timepieces. Jaeger-LeCoultre is hosting watchmaking Master Classes along with an exclusive tasting of Louis XIII cognac. Montblanc is featuring the new 1858 collection inspired by the legendary Minerva watches from the 1920s and 1930s, conceived for military use and exploration. Panerai is revealing a new watch every day in private appointments that include Lo Scienziato, Luminor Due Collection, Luminor GMT, Submersible BMG-TECHTM. Vacheron Constantin has arranged a preview of select 2019 watch releases in honor of Madison Avenue Watch Week. David Yurman and De Beers Jewellers will present new collections for men and women.