Hublot has been partnering with Ferrari for six year nows, working together since 2012 to create timepieces of that are both cutting edge and worthy of both brand names. Now, Hublot unveils the newest collaboration — a very limited edition Hublot Big Bang Ferrari Scuderia Corsa watch being sold exclusively in the Untied States. The new timepiece honors the Scuderia Corsa Ferrari GT racing team and celebrates the six-year-old team’s 100th victory. The new 45mm watch is unique in its high-tech materials. In fact, the case is created from Hublot carbon fused with carbon fiber from the Scuderia Corsa team’s Ferrari 488 GT3 race car.
Additionally, the watch bezel is made from carbon disc brakes from the team’s car, blended with black ceramic. Each watch houses a 330-part UNICO self-winding column-wheel chronograph movement, visible via the sapphire crystal and casebook. The sapphire dial has red lacquered applied numerals, red lacquered hands and an applied Ferrari Prancing Horse logo. Just 25 pieces will be made, each retailing for $34,600.
The watch, which was under embargo until today, was quietly shown to me during a recent trip with Hublot to the Final Mondiali — the wrap-up Ferrari event — at the famed Autodromo Nazionale Monza racetrack in Italy. The event marks the end of the Corse Clienti Ferrari Challenge races, and all Ferrari events. It brings together hundreds of professional drivers and teams, as well as private Ferrari owners who bring their own cars to the track.
Hublot was the Official Timekeeper and Official Watch at the event, where more than 300 different Ferrari style cars are raced and showcased. Held at a different location every year, the Ferrari Mondiali is the largest gathering of Ferrari cars and owners, and this year’s event at the “Temple of speed,” was particularly exciting because the Monza oval track is legendary.
As mentioned in an article I initially wrote for TrueFacet.com’s The Loupe, “The brand operates the bright Ferrari red, Hublot-logoed Safety Cars at the Finali Mondiali races, which – when a safety flag is raised – runs the course at about 160miles per hour, keeping the speed of the cars on the track to their lowest without heating the engines too much. The brand also sponsors several drivers who were present at the event. Among them: Peter Mann, an avid Ferrari collector and professional driver, and Swiss driver Christophe Hurni, who is also a brand ambassador and 2018 World Champion of the Ferrari Challenge. Additionally, in a trackside luxury suite dedicated to Ferrari owners, Hublot had a pop-up boutique showcasing its many Ferrari watches.
Hublot has had a long and fruitful relationship with Ferrari since its first watch, the Hublot Big Bang Ferrari Magic Gold was launched in 2012. This year, the brand will be putting an even stronger focus on its partnership with Ferrari and on its racing involvements. In a private interview with Ricardo Guadalupe, CEO of Hublot, he praised the relationship as one that builds Hublot’s brand presence and has led to the creation of watches that passionate Ferrari lovers can embrace. “The partnership with Ferrari raises us to a higher level. It gives us even greater prestige and brand recognition, and because we can now work directly with the Ferrari team to create high-tech watches, we are able to attract the Ferrari owners. A key objective for both of us.”