Around the World: A Look Inside Audemars Piguet, Le Brassus

Internationally renowned for its legendary status as a creator of some of the most complex timepieces in the world, Audemars Piguet owns its own factories in Le Brassus, Switzerland, and  is the predominant owner of the famous Audemars Piguet Renaud & Papi factory. As such, the brand is always moving forward with new technologies and…

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Around the World: Sailing with IWC Sailing and the Portuguese

Recently, when I was traveling with IWC to Portugal for the unveiling of the newest Portuguese watches – the IWC Portuguese Yacht Watch and the IWC Tribute to Portugal – I had a very distinct pleasure that no other journalist can claim. Spending a day aboard a grand sailboat – I realized several things: a)     …

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Time Capsules: product — Audemars Piguet’s Creation of Forged Carbon Casing

Recently I got to visit the Audemars Piguet factory in Le Brassus, Switzerland. A  real treat to see this legendary brand once again. The last time I visited the company was at least a dozen or so years ago and at that point they weren’t making forged carbon cases. On this visit, I had the…

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Time Capsules: Product — MB&F’s OWL-Time Winner Created With Boucheron

Leave it to Max Busser to surprise the heck out of all of us once again! Here, with the amazing MB&F JWlryMachine  — just unveild to the world – Max and friends wows the hoots out of watch afficianados.   Conceived of in collaboration with the legendary Boucheron (who has also co-partnered in timepiece designs…

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Around the World: Audemars Piguet’s Hydroptere Sponsorship

I had the extreme pleasure recently of joining Audemars Piguet in St. Tropez – to go sailing with the brand on its newest venture – L’Hydropte’re. Those of us who know Audemars Piguet know this cutting-edge luxury brand has always been on the fast track. This is especially true with its involvement with new materials,…

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