A Moment in Time: LeBron James

Easily one of the greatest athletes of his generation, NBA star and celebrated two-time NBA MVP player LeBron James has joined the elite corps of global ambassadors for Audemars Piguet. LeBron James surprised the world in 2003 when, at the young age of 18, he was selected as the number one pick in the NBA…

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Around the World: Audemars Piguet Turns up the Heat, Brings on Lebron James as Global Ambassador

Just as Audemars Piguet barely closed the book on the decade-long relationship with Arnold Schwarzenegger and introduced The Legacy this year, the final watch in a seven-series success story, this legendary brand brought a few select journalists and guests to Miami this weekend to announce the appointment of NBA Star Lebron James as its new…

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Commentary: Don’t Miss Madison Avenue Watch Week

Just a  couple of nights ago in New York City, I had the pleasure of joining watch collectors gathered at the Presidential Suite at the Surrey Hotel, along with Madison Avenue’s finest watch boutique brand executives and Wall Street Journal VIPS for an exclusive event to celebrate the start of one of the biggest watch events…

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Time Capsules: Product — Patek Philippe Unveils Its Ladies First Minute Repeater

Patek Philippe- long the leader in complex timepieces pays closer attention to women’s complexities this year with an extensive array of complicated women’s watches that run the gamut from a split-seconds chronograph to the ultimate, first-time-ever for the brand Minute Repeater. This alluring and inviting complication – the elaborate acoustical chiming timepiece – is the…

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Time Capsules: Product – Franck Muller Releases Giga Tourbillon

Franck Muller has long been known for exceptional tourbillon calibers and mega-sized timepieces. Now, however, the brand takes its expertise a step further and unveils the ultra-large tourbillon escapement in its Giga Tourbillon timepieces. The Caliber FM 2100 manually wound mechanical movement   with a 20mm diameter tourbillon was months in the development stages. The tourbillon…

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Watch Stops 2011: BaselWorld – Boucheron Spreads Its Wings

Known for centuries as one of the great innovators in the jewelry world, the great House of Boucheron has teamed with Girard-Perregaux to bring timepieces of haute horology and haute joaillerie to the surface time and again. The brand’s newest one-of-a-kind Hera Tourbillon is an amazing example of beauty and awe that demonstrates the French…

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