By Ryan Walsh From the time cars were produced, there has been competition between others, where time was the judge. Timepieces and automobile racing always have and always will go hand in hand. On February 18th, Zenith and the Sportscar Vintage Racing Association (SVRA) launched their partnership together. The event was aptly held at the…
We have written about this great affordable brand for years. Ritmo Mundo is just plain hot — and unstoppable. Long involved in racing, the brand recently signed some pretty impressive long-term contracts — and launched a great new : the Ladies Racer Collection. The series of watches with high-polished 36mm cushion-shaped cases and a variety of strap…
It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed a doping test at the Australian Open. According to Sharapova, the substance is one she has been taking for nearly a decade for different health…
By Ryan Walsh It’s been a busy time for Richard Mille, as the brand has put forth a lot of exciting news regarding hitting the fast track. Since its inception nearly 15 years ago, Richard Mille has never fell short when it comes to creating truly unique timepieces that can be easily distinguished from other brands. Not much…
Watch brands have aligned themselves with various sports and hobbies for decades, but easily one of the fastest-growing fields is the world of automobiles, where sleek design, ultra lightweight materials, and close attention to precision timing are at the forefront. Now, several top watch brands take a closer lo at auto inspirations and unveil sleek new car-inspired…
Recently, in an article I wrote for Elite Traveler magazine, I discussed the fact that in the world of watchmaking, “a visionary and pioneering spirit has become the ubiquitous hallmark of upper echelon brands.” The concept here is that as and brands cater to the needs of their customers and potential customers, they…
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