Car Week: Zenith Partners with Sports Car Vintage Racing Association, Unveils El Primero Chronomaster 1969 SVRA

By Ryan Walsh From the time cars were produced, there has been competition between others, where time was the judge. Timepieces and automobile racing always have and always will go hand in hand. On February 18th, Zenith and the Sportscar Vintage Racing Association (SVRA)  launched their partnership together. The event was aptly held at the…

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Richard Mille Goes Full Speed Ahead with Auto Racing Partnerships with Aston Martin, McLaren Honda and Haas F1

By Ryan Walsh It’s been a busy time for  Richard Mille, as the brand has put forth a lot of exciting news regarding hitting the fast track. Since its inception nearly 15 years ago,  Richard Mille has never fell short when it comes to creating truly unique timepieces that can be easily distinguished from other brands. Not much…

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Luxury Watch Brands Race to Keep Pace with Today’s Cars — Meet the Oris Williams Engine Watch

Watch brands have aligned themselves with various sports and hobbies for decades, but easily one of the fastest-growing fields is the world of automobiles, where sleek design, ultra lightweight materials, and close attention to precision timing are at the forefront.  Now, several top watch brands take a closer lo at auto inspirations and unveil sleek new car-inspired…

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Always Dream of Designing Your Own Watch? Here’s Your Chance with the new Jaeger-LeCoultre Atelier Reverso Program

Recently, in an article I wrote for Elite Traveler magazine, I discussed the fact that in the world of watchmaking, “a visionary and pioneering spirit has become the ubiquitous hallmark of upper echelon brands.” The concept here is that as and brands cater to the needs of their customers and potential customers, they…

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