Close Up with the $244,0000 Zenith Academy Christophe Columb Tribute to the Rolling Stones Watch (and Mick Jagger)

 |  November 16th, 2016

Recently I had the extraordinary experience – thanks to Zenith Watches – of attending a Rolling Stones concert in Las Vegas. Let me tell you, Mick Jagger hasn’t lost any of his swagger. Neither have guitarist Keith Richards and the other long-standing members. I highly doubt that — in the 1960’s when they formed their rock band – these guys thought they would still be playing and selling out concerts 50 years later. The fact is that the Rolling Stones…

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Zenith Teams with Land Rover, Unveils First El Primero Range Rover Watch (Prices)

 |  September 29th, 2016

Zenith watch brand and Land Rover have joined forces in a long-term partnership, and to mark the start of the relationship, they are introducing the El Primero Range Rover Special Edition watch. The timepiece celebrates an important year the two companies have in common: 1969. It was 47 years ago that Swiss watch brand Zenith unveiled its now famed El Primero chronograph, and that British Land Rover unveiled the prototype of its first luxury off-road vehicle: the now iconic Range…

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Hands On with the Zenith North American Special Edition Pilot Type 20 Watches

 |  July 19th, 2016

  Recently, at the Las Vegas Couture Time show, Zenith unveiled two new limited edition series of its more famed Pilot watches — geared only for the North American market. The Pilot Type 20 GMT and the Pilot Type 20 Extra Special watches are created in a limited edition of just 50 pieces each. Additionally,  each boasts a rich blue dial that makes it stand out in a crowd. The Pilot Type 20 GMT is an ultra-light 48mm watch crafted in black…

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Car Week: Zenith Partners with Sports Car Vintage Racing Association, Unveils El Primero Chronomaster 1969 SVRA

 |  March 10th, 2016

By Ryan Walsh From the time cars were produced, there has been competition between others, where time was the judge. Timepieces and automobile racing always have and always will go hand in hand. On February 18th, Zenith and the Sportscar Vintage Racing Association (SVRA)  launched their partnership together. The event was aptly held at the Manhattan Classic Car Club and brings two tried-and-true names together. The SVRA is in its 38th racing season and has more than 5,000 drivers participating…

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Zenith Celebrates 150 Years and Classic Racing with the El Primero Chronomaster 1969 Tour Auto Edition

 |  April 9th, 2015

By Ryan Walsh The concept of “Pushing the limits” applies to many different things. In some aspects it’s racing a car at full tilt, pushing your skills to the absolute limit, or taking all your creative skills, and building a masterpiece of innovation. That is what Zenith has been doing – time and again – in its watchmaking efforts: pushing is limits and creating timepieces of exception that cross may realms. During its 150 years, Zenith has produced watches for…

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