Breaking News: Richemont Group Launches New Watch Brand Called Baume

 |  May 15th, 2018

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand — which now has its own design team and leader, veteran Richemont Group product director Marie Chassot — is geared for a better future and…

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Does Anyone Have A Score Card For The Revolving Doors Of The Swiss Watch Industry?

 |  April 25th, 2018

Well, I  am not going to sugar coat this. The Richemont Group is making some more changes in the ranks, and one or two of them are quite interesting.  Alain Zimmermann, long-time CEO of Baume & Mercier will be stepping aside in June as he heads into a newly created Richemont Corporate position as head of E-Commerce for all watch brands in the group.  This move — while sad for Baume & Mercier — is not a surprise to me.…

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SIHH 2018: Richemont Group, Baume & Mercier Unveil New Technology: Four Reasons Why You Need The New Baume & Mercier Clifton Baumatic Watch

 |  January 12th, 2018

Today, just a few days before the Salon International de la Haute Horlogerie (SIHH) opens its doors in Geneva, the Richemont Group and Baume & Mercier unveil what is the result of more than four years of research and development by the Richemont Group’s Research and Innovation Team: The Baumatic™ caliber. One of the factors making this high-technology announcement so unusual is that the Richemont Group has given its use – first and foremost – to Baume & Mercier. It…

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Meet the People: A Dozen of the Wealthiest Swiss Watch “Families” Today, and How I Know Them

 |  March 3rd, 2017

  Sure, Forbes has its billionaire lists and its highest-paid athletes/CEOS/celebs lists, but they don’t have the list that is currently out and circulating of the richest people in the Swiss watch industry. The wealthiest Swiss watch families include names we are all too familiar with, including Rupert, Hayek, Stern and Scheufele. Here we bring you a look at a dozen of the wealthiest Swiss watch  families (or individuals) today and how I know them. Recently our friends and colleagues…

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