Hands On With The Longines Master Annual Calendar (prices)

 |  August 2nd, 2018

With generations of experience, Swiss watch manufacturer Longines enjoys an expertise steeped in tradition and performance. Since its inception, in Saint-Imier, Switzerland, in 1832, the brand has grown to become a top timekeeper for elegant sports championships around the world. A key collection that underscores its urban chic appeal is the Master series of watches, and this year, Longines unveiled a superb new rendition in the form of the Master Annual Calendar watch. Now, we go hands-on with this affordable…

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Swatch Group Leaves Baselworld Fair Says Nick Hayek — Breaking Watch Industry News

 |  July 29th, 2018

In big news, the Swatch Group has announced that it will not be returning to exhibit at Baselworld 2019. Nick Hayek, CEO of the Swatch Group, said that all of the Swatch Group brand will leave the fair, indicating that the Fair seemed to be more about making money than being cutting edge and progressive. This is a blow to the Baselworld, where the departure of more than 600 brands last year and before has already significantly reduced the number…

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Justify Wins The Triple Crown At Belmont Stakes, Timed By Longines

 |  June 11th, 2018

Justify, ridden by Mike Smith, made history on Saturday when the horse won the Triple Crown and the 150th running of the Belmont Stakes, where the event was timed by Longines. Longines has had a long love affair with the equestrian world, and  is the Official Partner, Timekeeper and Watch of the 150th running of the Belmont Stakes. Justify is just the 12th horse since 1919 to win a Triple Crown. The Official Watch of the Belmont Stakes was a Longines…

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Behind The Scenes Of The 144th Kentucky Derby With Longines

 |  May 8th, 2018

This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact – I would get to sport grand fascinators and hats, drink mint juleps (the official cocktail of the Derby) made with Woodford Reserve bourbon (one of my favorites), and wear a Longines Conquest V.H. P. watch for a couple of days. I would get to hobnob with celebrities that included Miss…

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Longines Crowns Arrogate As World’s Best Racehorse

 |  January 27th, 2018

At the World’s Best Racehorse Awards in Claridge’s in London, where Longines was the host along with the International Federation of Horseracing Authorities (IFHA) last week, the brand crowned American racing colt Arrogate as the World’s Best Racehorse  — for the second year in a row. Arrogate has a rating of 134, while  Australian mare Winx took second place with 132, followed by Cracksman (GB) and Gun Runner (USA), who were tied at 130. The American thoroughbred was a winner time…

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Winning Watches of the GPHG 2017

 |  November 9th, 2017

For readers who follow ATimelyPerspective, you know that we have been covering all the categories and nominated watches that were being judged in the 2017 GPHG Awards. Last night we attended the Grand Prix d’Horlogerie de Geneve Awards Ceremony in Geneva, and today we bring you a look at the winning watches from the 72 competing timepieces.  2017 PRIZE LIST: “Petite Aiguille” Watch Prize: Tudor, Black Bay Chrono Sports Watch Prize: Ulysse Nardin, Marine Regatta Men’s Watch Prize: Bvlgari, Octo Finissimo…

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Longines To Be Official Timekeeper of Breeders’ Cup World Championships

 |  November 2nd, 2017

With a long involvement in the equestrian world, ad as the Official Timekeeper of a host of equestrian events around the globe (including the famed Kentucky Derby), Longines will be highly visible this weekend in San Diego as the Official Partner, Timekeeper and Watch of the Breeders’ Cup World Championships, a thoroughbred event. The Breeders’ Cup World Championships take place at the Del Mar racetrack November 3 and 4 and promises to be incredibly exciting. In addition to the Breeders’…

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