Zenith Unveils Revolutionary Defy Lab Watch With Two World Premiers, New Zenith-Oscillator

 |  September 14th, 2017

Today in LeLocle, Switzerland, we are with Zenith Watch Manufacture as the brand unveils a revolutionary new timepiece that could well be the world’s most accurate mechanical watch. The Defy Lab watch offers two world premier innovations. One is the new  one-piece 15 Hertz Oscillator that may be the single most important invention since 1675 in the watch industry.  The new single-piece oscillator replaces the sprung balance found in mechanical watches today and based on the spiral balance first developed…

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Meet the People: A Dozen of the Wealthiest Swiss Watch “Families” Today, and How I Know Them

 |  March 3rd, 2017

  Sure, Forbes has its billionaire lists and its highest-paid athletes/CEOS/celebs lists, but they don’t have the list that is currently out and circulating of the richest people in the Swiss watch industry. The wealthiest Swiss watch families include names we are all too familiar with, including Rupert, Hayek, Stern and Scheufele. Here we bring you a look at a dozen of the wealthiest Swiss watch  families (or individuals) today and how I know them. Recently our friends and colleagues…

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KISS Guitarist Tommy Thayer Works with Zenith Watches on Zenith Pilot Type 20 Extra Special Thayer Limited Edition Bronze Watch

 |  February 21st, 2017

In anticipation of a big military museum fundraiser that was taking place this past weekend, KISS guitarist Tommy Thayer — known to fans around the world as the Spaceman — worked with Zenith, with the help of KISS rocker Eric Singer, on the creation of the Zenith Pilot Type 20 Extra Special Thayer Limited Edition Bronze watch honoring Thayer’s father, a decorated war hero. I spoke at great length with the Spaceman this weekend about the watch, his father and…

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Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

 |  February 14th, 2017

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night in an exclusive interview with Bella Hadid — TAG Heuer’s newest female face for the brand’s “Don’t Crack Under Pressure” campaign — she shared her thoughts on time,…

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TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

 |  February 13th, 2017

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even though i know who this newest brand ambassador is — I have been sworn to secrecy until tonight. However, you may want to watch this video,…

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