IWC Watches for Women?! Introducing the Portofino Midsize at Watches & Wonders 2014

 |  September 30th, 2014

By Isaac Wingold This year at the annual Watches & Wonders show, IWC has done something quite unexpected. Schaffhausen’s own has unveiled what is, unofficially, its very first women’s collection – an intriguing and bold move from the dive and pilot watch dominated brand. Referred to as the Portofino “Midsize”, IWC hopes to broaden its market to those who prefer smaller sizes or more delicate and jewel-adorned designs. With a large number of models within the collection, there will surely be a piece to tickle the fancy of the most discerning of women. IWC’s Portofino collection has already been wildly successful for the brand. It has long represented an expression of subtle and pure taste, and actually has been popular…

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A Love Affair Put On Hold; Germany Takes the World by Storm Winning 2014 FIFA World Cup

 |  July 15th, 2014

By Dan O’Rourke There’s nothing like sitting in a living room filled with people silently watching an all important world cup game. It’s something that is hard to forget. The intensity is full forced. Emotions are high and all viewers know what’s on the line. Whether or not you were a neutral viewer or a dedicated supporter of a country, the final few games of the World Cup were breathtaking and heartbreaking. It’s no wonder the World Cup is the most viewed sports event on the globe. It speaks for itself. The past few weeks have been a treat. Its not often you can watch such an assortment of truly competitive football packed into such a short period of time.…

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FIFA Who’s Who: IWC Watches Makes Friends with Swiss Team Coach Ottmar Hitzfeld

 |  June 27th, 2014

Today, we conclude the look at watch brands with international footballer ambassadors and friends.  Ottmar Hitzfeld, national coach of the Swiss team, is a friend of IWC and has visited the brand’s Manufacture in Schaffhausen. He wears the IWC Portuguese Yacht Club Chronograph Edition Laureus 2013. Stay tuned next week for Part 3 in the Who’s Who of watch brands and the World Cup, as we bring you brands inspired by soccer and Brazil.  

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They’re Finally Here! Introducing the Rose Gold Portofino Chronographs

 |  April 28th, 2014

IWC lovers take note: the sophisticated new rose gold Portofino Chronographs have arrived in stores! Just a few days ago, I had the chance to try on these watches and take a close-up look at them in the New York Madison Avenue IWC Boutique and I love them and think you will, too. Sleek, sophisticated and offering sporty elegance, the new 18-karat gold pieces are inspired by the picturesque fishing village of Portofino. Joining the already strong Portofino Chronograph collection, the new 41mm versions are offered with either a slate gray dial or white dial. Red accents discreetly placed on the hour and minute subdials are a nod to the sporty side. The   pushbuttons   are reminiscent of the dashboard instruments…

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A Moment in Time with Actress Susan Sarandon, IWC Friend of the Brand

 |  April 21st, 2014

 Recently, thanks to our friends at IWC, we got the opportunity to sit down and talk with one of their friends of the brand — actress and political and charitable activist — Susan Sarandon. Here she shares some thoughts on how time plays a role in her life. How does time play a role in your life?                          “I  think time is arbitrary and we have to make our own time. If you see the great athletes when they are in the zone- they make time count, they are in the moment. It would be great if, as ordinary people, we could do the same thing as an athlete does, be really in the zone, present and make time our own…

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