A Love Affair Put On Hold; Germany Takes the World by Storm Winning 2014 FIFA World Cup

 |  July 15th, 2014

By Dan O’Rourke There’s nothing like sitting in a living room filled with people silently watching an all important world cup game. It’s something that is hard to forget. The intensity is full forced. Emotions are high and all viewers know what’s on the line. Whether or not you were a neutral viewer or a dedicated supporter of a country, the final few games of the World Cup were breathtaking and heartbreaking. It’s no wonder the World Cup is the most viewed sports event on the globe. It speaks for itself. The past few weeks have been a treat. Its not often you can watch such an assortment of truly competitive football packed into such a short period of time.…

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FIFA Who’s Who: IWC Watches Makes Friends with Swiss Team Coach Ottmar Hitzfeld

 |  June 27th, 2014

Today, we conclude the look at watch brands with international footballer ambassadors and friends.  Ottmar Hitzfeld, national coach of the Swiss team, is a friend of IWC and has visited the brand’s Manufacture in Schaffhausen. He wears the IWC Portuguese Yacht Club Chronograph Edition Laureus 2013. Stay tuned next week for Part 3 in the Who’s Who of watch brands and the World Cup, as we bring you brands inspired by soccer and Brazil.  

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They’re Finally Here! Introducing the Rose Gold Portofino Chronographs

 |  April 28th, 2014

IWC lovers take note: the sophisticated new rose gold Portofino Chronographs have arrived in stores! Just a few days ago, I had the chance to try on these watches and take a close-up look at them in the New York Madison Avenue IWC Boutique and I love them and think you will, too. Sleek, sophisticated and offering sporty elegance, the new 18-karat gold pieces are inspired by the picturesque fishing village of Portofino. Joining the already strong Portofino Chronograph collection, the new 41mm versions are offered with either a slate gray dial or white dial. Red accents discreetly placed on the hour and minute subdials are a nod to the sporty side. The   pushbuttons   are reminiscent of the dashboard instruments…

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A Moment in Time with Actress Susan Sarandon, IWC Friend of the Brand

 |  April 21st, 2014

 Recently, thanks to our friends at IWC, we got the opportunity to sit down and talk with one of their friends of the brand — actress and political and charitable activist — Susan Sarandon. Here she shares some thoughts on how time plays a role in her life. How does time play a role in your life?                          “I  think time is arbitrary and we have to make our own time. If you see the great athletes when they are in the zone- they make time count, they are in the moment. It would be great if, as ordinary people, we could do the same thing as an athlete does, be really in the zone, present and make time our own…

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Introducing the Limited Edition IWC Pilot Spitfire Chronograph “Tribeca Film Festival 2014

 |  April 15th, 2014

With the 2014 Tribeca Film Festival upon us, IWC announces its impressive role for the second year in a row as the Official Festival-Time Partner. The brand has even created a limited edition watch in honor of its partnership with this grand NY event.  The IWC Pilot Watch Spitfire Chronograph “Tribeca Film Festival 2014” – created in a limited edition of just 100 pieces. It is being launched this week at the IWC For the Love of Cinema event that supports filmmaking and celebrates the brand’s involvement. It will showcase the winner of this year’s IWC Filmmaker Award, which grants $25,000 to that winner and offers a year-round mentoring program from Tribeca Film Institute. The watch will be sold exclusively…

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