Fulfill Your Dream of SkyWriting via the IWC Skywriter App

 |  June 28th, 2016

Merry half Christmas, happy half Hanukkah, joyous half kwanza! The holidays are here in June courtesy of the folks at IWC Schaffhausen. They’ve launched a new web app, skywriter, for all of  the horological and aeronautical aficionados to play with skywriter.iwc.com. As an avid gamer myself, this site is a lot of fun to play with and sure to be a welcome distraction while at work. The new global digital campaign by IWC, Skywriter invites users to create sky written messages online. To write the messages, one of four vintage airplanes associated with four different pilot watch lines must be selected. The four watch lines used are the Big Pilot, the Perpetual Calendar Digital Date-month and the Pilot Watch Chronograph. Once you…

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A Retrospective of SIHH as it Celebrates 25 Years in 2015

 |  January 14th, 2015

Later this month, the Salon International d’la Haute Horlogerie (SIHH) opens its doors to thousands of invited guests from around the world as  16 luxury brand exhibitors unveil their newest timepieces –watches destined to set the trend for the coming year in haute horology. This year marks the 25th edition of the exhibition, which first started in 1991. Interestingly enough, I was there. In fact, except for the year my daughter was born, I have been to every single SIHH and have watched the show morph, grow and become the luxury exhibition it is today. I remember when the announcement was made that Cartier was leaving the Basel Fair and participating in the new luxury show slated to make its debut in Geneva…

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IWC Watches for Women?! Introducing the Portofino Midsize at Watches & Wonders 2014

 |  September 30th, 2014

By Isaac Wingold This year at the annual Watches & Wonders show, IWC has done something quite unexpected. Schaffhausen’s own has unveiled what is, unofficially, its very first women’s collection – an intriguing and bold move from the dive and pilot watch dominated brand. Referred to as the Portofino “Midsize”, IWC hopes to broaden its market to those who prefer smaller sizes or more delicate and jewel-adorned designs. With a large number of models within the collection, there will surely be a piece to tickle the fancy of the most discerning of women. IWC’s Portofino collection has already been wildly successful for the brand. It has long represented an expression of subtle and pure taste, and actually has been popular…

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A Love Affair Put On Hold; Germany Takes the World by Storm Winning 2014 FIFA World Cup

 |  July 15th, 2014

By Dan O’Rourke There’s nothing like sitting in a living room filled with people silently watching an all important world cup game. It’s something that is hard to forget. The intensity is full forced. Emotions are high and all viewers know what’s on the line. Whether or not you were a neutral viewer or a dedicated supporter of a country, the final few games of the World Cup were breathtaking and heartbreaking. It’s no wonder the World Cup is the most viewed sports event on the globe. It speaks for itself. The past few weeks have been a treat. Its not often you can watch such an assortment of truly competitive football packed into such a short period of time.…

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FIFA Who’s Who: IWC Watches Makes Friends with Swiss Team Coach Ottmar Hitzfeld

 |  June 27th, 2014

Today, we conclude the look at watch brands with international footballer ambassadors and friends.  Ottmar Hitzfeld, national coach of the Swiss team, is a friend of IWC and has visited the brand’s Manufacture in Schaffhausen. He wears the IWC Portuguese Yacht Club Chronograph Edition Laureus 2013. Stay tuned next week for Part 3 in the Who’s Who of watch brands and the World Cup, as we bring you brands inspired by soccer and Brazil.  

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