A Moment in Time with Actress Susan Sarandon, IWC Friend of the Brand

 |  April 21st, 2014

 Recently, thanks to our friends at IWC, we got the opportunity to sit down and talk with one of their friends of the brand — actress and political and charitable activist — Susan Sarandon. Here she shares some thoughts on how time plays a role in her life. How does time play a role in your life?                          “I  think time is arbitrary and we have to make our own time. If you see the great athletes when they are in the zone- they make time count, they are in the moment. It would be great if, as ordinary people, we could do the same thing as an athlete does, be really in the zone, present and make time our own…

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Introducing the Limited Edition IWC Pilot Spitfire Chronograph “Tribeca Film Festival 2014

 |  April 15th, 2014

With the 2014 Tribeca Film Festival upon us, IWC announces its impressive role for the second year in a row as the Official Festival-Time Partner. The brand has even created a limited edition watch in honor of its partnership with this grand NY event.  The IWC Pilot Watch Spitfire Chronograph “Tribeca Film Festival 2014” – created in a limited edition of just 100 pieces. It is being launched this week at the IWC For the Love of Cinema event that supports filmmaking and celebrates the brand’s involvement. It will showcase the winner of this year’s IWC Filmmaker Award, which grants $25,000 to that winner and offers a year-round mentoring program from Tribeca Film Institute. The watch will be sold exclusively…

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Watches on the Red Carpet at the 86th Academy Awards

 |  March 3rd, 2014

The Oscars. The presentations, the celebs, the fanfare – all timed to the tee. Usually, it is all about what the female celebs are wearing – the dresses, the jewelry, the accessories. Well, let’s not forget the men! Last night a few super timepieces walked the Red Carpet on the wrists of some strong actors.  Among them: Jeremy Renner wore a Jaeger-LeCoultre Master Ultra Thin 41 watch. This discreet timepiece  features a new  case that measures just 7.4mm thick and houses the Jaeger-LeCoultre 896 mechanical automatic movement .  In steel, it retails for about $9,000. Meanwhile,  presenter Kevin Spacey wore an IWC limited-edition blue-dialed Portuguese Yacht Club Chronograph Edition “Laureus Sport for Good Foundation. Just 1,000 are made and a…

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I’m Back … I Braved the Great Wave and Entered Hyperbaric Chambers for this SIHH 2014 Review

 |  January 27th, 2014

So I survived Geneva.  Thanks to sheer determination to bring my loyal readers the best coverage possible,  I endured the following:   descending into shark infested waters (sort of ) with IWC; entering into a hyperbaric chamber (for real) with Breva ; being transported back in time to the late 19th century (sort of ) with Roger Dubuis; enduring 6:30 am wake-up calls daily (despite a 2 am bedtime); examining thousands  of watches up close and personal  over the course of five days (and loving every minute of it – no pun intended). Let’s start with the SIHH – the exhibition that houses 16 top brands, including all of the Richemont watch brands, as well as Audemars Piguet, Greubel Forsey, Parmigiani…

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Explore the Galapagos, Be Darwin – OR Wear a New IWC Aquatimer (Pre SIHH 2014)

 |  January 3rd, 2014

Those of you who follow me know that I spent some time  on the Galapagos Archipelago – complete with a stop at the Charles Darwin Foundation and some island snorkeling — a few years back with IWC – as the brand pledged its support  to the Charles Darwin Foundation and to the preservation of this amazing natural habitat. This post brings you some great images from that trip and some insights into the newest watches from IWC that honor the Galapagos — where Darwin collected the specimens that eventually led to the basis for this theory on origins. As IWC usually does, the brand this year once again pushes the boundaries with an intense focus on one collection. 2014 is…

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