How Eterna Continually Advanced Watchmaking Concepts: A Look at Eterna-Matic, Spherodrive and Caliber 39

 |  June 1st, 2017

With a company tag line of “Pioneers in Watchmaking,” Eterna has been on the cutting edge of innovation for more than 160 years. In fact, this brand – which established today’s famed ETA movement company in 1932 — is known for developing new solutions for watchmaking challenges. One important contribution was in the realm of automatic watches. Indeed, when Eterna unveiled the Eterna-Matic movement in 1948, it changed the way brands looked at automatic movements. The Eterna-Matic caliber essentially featured…

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Four Top Dive Watches Unveiled at Baselworld 2017, at Less Than $3,000: Eterna, Oris, Edox, Citizen

 |  April 13th, 2017

Today’s active lifestyles are all about exploration and sports. One of the top hobbies, especially in warm weather and tropic environs, is diving. While diving requires a lot of equipment and can be a bit costly, it can also be affordable. Imagine diving the incredibly beautiful yet super affordable Bali, for instance. That may well be why watch brands across all price points are offering divers watches that can weather the elements with them. Here we bring you a look…

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Storage Wars: Winning USB Keys from Baselworld 2017

 |  March 30th, 2017

This year marks the fifth year we have written about our favorite USB keys dispensed by brands at the top shows. Earlier in the year we brought you a look at the winning storage sticks from the January SIHH exhibition. Now, we take a look at the winners of the Baselworld 2017 exhibition. Because most of the brands embed their valuable product information and images into these storage devices — they naturally want you to take notice of the key. Well, at least…

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On the Wrist: The Incredibly Versatile (and Affordable) Eterna KonTiki Ladies Diver Watch

 |  October 28th, 2016

Looking for the perfect gift for the woman in your life who loves the water but also has a real sense of style? Or, looking for the perfect self-purchase for your winter dive trip but not too into buying dive-specific watch? You may want to stop looking after you have taken a close-up study of the Swiss-made Eterna Lady KonTiki Diver watch. Recently, we spent a couple of weeks alternating between two versions of these 200-meter water-resistant watches and we…

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Fast Focus: Eterna KonTiki Lady Diver – Perfect for Summer

 |  June 20th, 2016

Looking for a great water watch for summer? Stop searching. Eterna, which celebrates its 160th anniversary this year,  has just unveiled its newest collection of KonTiki Diver watches for women. Water resistant to 200 meters, the watches feature a rotating bezel, luminescent hands and accents and — for the feminine touch — some diamond markers. Available with either a two-tone bracelet of steel and  PVD gold, or a rubber strap, the KonTiki Lady Diver Special Edition watches are powered by the Sellita…

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