An Insider’s Complete Review of SIHH 2017 Watch Show, its History and More

 |  February 9th, 2017

This past January marked the 27th Salon International de la Haute Horlogerie, and — don’t pass out — it was my 26th year in attendance. Unfortunately i missed 1992 due to the birth of my darling daughter, but I haven’t missed one since.  I remember when the show first started. In fact, to be honest, I remember before the show started — when Cartier made the bold announcement that it was abandoning Baselworld and starting its own show with a group of other brands. Well, 27 years later, the SIHH exhibition –that show started by a few brave brands who dared to be different and take a stand –is still going strong. Here, we bring you an insider’s review of SIHH.…

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We’re Off to See the Wizards, the Wonderful Wizards of SIHH 2017 — and a Peek Inside

 |  January 13th, 2017

Ok, so today we officially close the office, put the team on high alert to focus on social media and head off to Geneva for the 2017 SIHH — the 27th edition of the by-invitation-only exhibition, and a show we have attended since it first opened. This year marks a number of firsts for this luxury expo, including the fact that for one day, at the end of the show, it will open its doors to the public  (for  70 Swiss Francs) — something never done before. Additionally, this year the exhibition houses 30 luxury brands (see the entire list below), including Richemont brands and independents. A Look Inside  the SIHH Exhibition While we look forward to seeing so many new…

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