Explore the Vallee de Joux with photographer Dan Holdsworth and Audemars Piguet (Video)

 |  April 12th, 2014

Audemars Piguet – well known for its long history and the fact that it is the oldest luxury watch firm still privately owned by the founding family – takes a great interest in the environment – as we mentioned in a post here recently.  Much of the brand’s inspiration for saving the forests and reconstituting land is influenced by the stunning Vallee de Joux that surrounds the Manufacture.  Here, if you take just two-and-half minutes to sit back and indulge, the brand brings a video of the magical region that is the cradle of Swiss watchmaking.   This fifth video in its intimate conversation series is with  British photographer Dan Holdsworth, whose passion for remote locations and the weather defines his work. Sometimes…

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Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World

 |  April 10th, 2014

The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a designated amount of money goes to fund the Audemars Piguet Foundation, which, since its creation in 1992, has safeguarded forests and related environments around the world. Recently, Chairman of the Board of the Audemars Piguet Foundation, Jasmine Audemars, daughter of Jacques-Louis Audemars who started the foundation in 1992, talked exclusively with ATimelyPerspective about the foundation and its newest cause: support of a farming project in the Cerrado region…

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Loving the Platinum Audemars Piguet Royal Oak Offshore Tourbillon Chronograph (original pics, price)

 |  March 3rd, 2014

Made of the rarest metal on Earth, the Audemars Piguet Royal Oak Offshore Tourbillon Chronograph, unveiled to the world at SIHH 2014 – steals my heart. Bold and beautiful – this complicated piece is all about robust luxury with its ceramic bezel and brushed finishing. You’ll get noticed wearing this. Additionally, like so many watch collectors know, the blue dial just draws you in – and from there you’re lost in Royal Oak Offshore bliss. Before we delve in to the aesthetic attributes of this new platinum piece (previously only offered in 18-karat pink gold), we want to remind you of the technical prowess of the 44mm watch.  That is: tourbillon with integrated column wheel chronograph. The hand-wound Audemars Piguet…

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Would You Ditch Playing in a PGA Tour to See the New Audemars Piguet Royal Oak Offshore Chronograph from SIHH 2014?

 |  February 12th, 2014

Louis Oosthuizen, South African professional golfer and Audemars Piguet brand ambassador has had a busy 2014 golf schedule. Currently in the Pacific Palisades, CA, for the Northern Trust Open, he won the Volvo Golf Champions Title in January in Durban for the second year in a row and is slated for two more important tournaments this month after the Northern Trust Open. However, a wearer and lover of the Audemars Piguet Royal Oak Offshore Chronograph, Oosthuizen may want to ditch the PGA tournament to go get a closer look at the newest ultra-cool Royal Oak Offshore Chronographs just unveiled at SIHH 2014. Then again, he may just wait until he can actually put one on his wrist, as these babies aren’t…

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What are Jump Hour Watches? And 3 That We Love

 |  January 2nd, 2014

We get so used to looking at time on our watch in the typical way — with hour hands, minute hands and seconds – that sometimes we forget there are other options out there.  One of our favorite “different” timepieces is the jump hour watch. We love this because of the super elegant and intriguingly different look of the dial – not to mention the genius of watchmaking that goes into bringing one to fruition. Jump hour watches derive their name from their design—in which the hour indication is in a digit format displayed via an aperture (most often at 12:00). Every hour the digit readout changes automatically – offering a visually exciting “event” that is great to watch. The…

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