Introducing the World’s First Mechanical Watch Built for MotorSports: Audemars Piguet Royal Oak Laptimer Michael Schumacher

 |  May 20th, 2015

It has been five years in the making. The concept was the brainchild of legendary racecar driver Michael Schumacher. Now, Audemars Piguet introduces a world’s first in mechanical timepieces: the Royal Oak Laptimer Michael Schumacher. First unveiled to the world at a press event held today at Corinna Schumacher’s CS Ranch in Givrins, Switzerland, the near-quarter-of-a-million-dollar watch is one of the most complicated mechanical chronographs yet to be built. It is the first of its kind, and represents the first time this family-owned business built a movement at the wishes of a brand ambassador. The all-new Royal Oak Concept Laptimer Michael Schumacher watch – a world’s first — offers consecutive lap timing with alternating flyback functions designed for continuous use.…

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Audemars Piguet Ambassadors Serena Williams and Ian Poulter Raise the Bar

 |  February 11th, 2015

By Dan O’ Rourke Throughout the past week in sports, two big names have set even higher standards for themselves when it comes to measuring performance and perfection. Most notably a woman, who has dominated her sport for the past decade, added yet another piece to her trophy case. The six-time Australian Open winner, Serena Williams, earned her nineteenth Grand Slam in singles tennis. She was among the few athletes sporting a timepiece during the Aussie tournament. As a long time Audemars Piguet brand ambassador, Williams donned the iconic Royal Oak Offshore Chronograph. A very appropriate matchup as Serena truly embodied a brand fueled by both passion and performance. While Serena brought her name into the spotlight, another pro athlete…

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A Retrospective of SIHH as it Celebrates 25 Years in 2015

 |  January 14th, 2015

Later this month, the Salon International d’la Haute Horlogerie (SIHH) opens its doors to thousands of invited guests from around the world as  16 luxury brand exhibitors unveil their newest timepieces –watches destined to set the trend for the coming year in haute horology. This year marks the 25th edition of the exhibition, which first started in 1991. Interestingly enough, I was there. In fact, except for the year my daughter was born, I have been to every single SIHH and have watched the show morph, grow and become the luxury exhibition it is today. I remember when the announcement was made that Cartier was leaving the Basel Fair and participating in the new luxury show slated to make its debut in Geneva…

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2014: Year in Review at ATimelyPerspective

 |  December 29th, 2014

It has been an incredible year here at ATimelyPerspective. As a family run company, we were thrilled to have watch collectors join us with guest columns throughout the year. We were lucky enough to travel to all ends of the Earth to bring you- our loyal readers – great insight into timepieces and brands. From Iceland to South Africa, from Geneva to New York — it has been an exciting year of adventure and learning. This year we posted 298 articles — and top stories included interviews with Derek Jeter (read more here) and Susan Sarandon (read more here) about what time means to them.  We found that you were interested in brands that do the right thing, as evidenced by the…

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Walking with Theo Jansen’s Strandbeests at ArtBasel Miami with Audemars Piguet (video)

 |  December 22nd, 2014

When Audemars Piguet announced its sponsorship of the Theo Jansen’s Strandbeests (along with the Peabody Museum), I was thrilled – mostly because I love art and I love the concept of Jansen’s beasts that are made of PVC piping and plastic bottles and walk on the beach – powered by the wind. For details of the partnership and Jansen’s work, read more here.I knew, being the art and watch lover that I am, that I would finally have the opportunity to see the beasts up close and personal at ArtBasel Miami where Audemars Piguet played a significant role. Jansen is incredible to listen to. He demonstrates how the Strandbeests work, discussing how he manipulates with intense mechanical precision the hundreds…

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