Behind the Scenes with the Audemars Piguet Royal Oak Concept Supersonnerie (prices/pics)

 |  February 9th, 2016

By Gordon Henderson and Roberta Naas Two incredible things happened at the SIHH 201 as it relates to Audemars Piguet. One of them, we will write about soon enough, but the other revolves around the  Royal Oak Concept Supersonnerie. Let’s start by saying that “Supersonnerie” is an understatement. I was sitting in a small room, while someone had the watch about 25 feet away, down the hall way. He demonstrated the tone and i could hear it, pardon the pun, clear as a bell where i was sitting. I heard the crystal clear, melodious sound even more clearly than i have ever heard any chiming timepiece, even when in a sound booth designed to give off the largest amplitude. How…

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SIHH 2016: Close-up with the Audemars Piguet Diamond Fury (video/price)

 |  January 27th, 2016

OK – so sometimes a lot of diamonds really do enthrall us. Such is the case of the new  Audemars Piguet Diamond Fury cuff-watch. Unveiled during SIHH, this more-than half-a-million-dollar watch comes on the heels of last year’s extremely successful Diamond Punk, which we wrote about here. Now, if classic vintage chic is the buzzword for watches of 2016, Audemars Piguet goes against the grain with this stunning 18-karat bold white gold cuff watch with superb angular appeal.  The  Haute Joaillerie timepiece is bathed in thousands of diamonds and features a dimaond-adorned (2016 brilliants) watch dial masterfully hidden behind a secret cover that is also ensconced in diamonds. The Diamond Fury took the master artisans at Audemars Piguet more than 1,500 hours…

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Behind the Scenes: A Moment in Time with an Audemars Piguet Master Watchmaker

 |  October 8th, 2015

It is no secret that independent watch brand Audemars Piguet is at the top of the haute horology lineage. This brand focuses clearly on innovative design, technological developments and superb finishing. The artisans the brand employs in its workshops in the Jura Mountains reflect the brand’s dedication to excellence. Such is the case with Joelle, master watchmaker who started her career with the brand 18 years ago as an apprentice. Today, she is one of just a handful of master artisans capable of building Grande Complications. According to Audemars Piguet, Joelle has always been good with her hands – so much so that at one point in time she considered becoming a surgeon – but somewhere along the lines the…

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Audemars Piguet Hosts Grand Slam Pre-US Open Tennis Championship Event in NYC with Serena Williams, Stan Wawrinka

 |  September 1st, 2015

Last week, I had the grand experience of joining Audemars Piguet on the Highline of The Standard hotel in New York, where the brand hosted a mixed doubles virtual tennis tournament and cocktail party with tennis champions and Audemars Piguet brand ambassadors Serena Williams and Stan Wawrinka. I  had the great opportunity to meet both of these players privately for exclusive interviews with them,  portions of which will run here on ATimelyPerspective and on our Perfect Timing column on Forbes.com throughout the two-week US Open Tennis Championships taking place now. The interview with Williams was especially exciting, given that she is on the brink of a potential historic Grand Slam moment as she returns to New York to play for a fourth…

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Audemars Piguet Signs on Golfer Danny Willett, and Meet a few Other Big-Named Ambassadors (Stan Wawrinka,Serena Williams)

 |  August 27th, 2015

Some of the biggest names in sports have a tendency to attract the right kind of attention. And for good reason. Brand ambassadors are not a new thing in the advertising world.  Signing the right athlete who aligns with the core beliefs of a watchmaker is particularly exciting. We’d like to touch on a few athlete friends of the renowned Audemars Piguet. Last month the brand announced its newest addition by teaming up with famed golfer Danny Willett. Golfing legends are not new to the AP team. In fact the brand has an entire lineup of golf relationships including, Henrik Stenson and Bernd Wiesberger. Such relationships only make sense. Within a golfer and a watchmaker beats the same heart of…

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