Behind the Scenes: A Moment in Time with an Audemars Piguet Master Watchmaker

 |  October 8th, 2015

It is no secret that independent watch brand Audemars Piguet is at the top of the haute horology lineage. This brand focuses clearly on innovative design, technological developments and superb finishing. The artisans the brand employs in its workshops in the Jura Mountains reflect the brand’s dedication to excellence. Such is the case with Joelle, master watchmaker who started her career with the brand 18 years ago as an apprentice. Today, she is one of just a handful of master artisans capable of building Grande Complications. According to Audemars Piguet, Joelle has always been good with her hands – so much so that at one point in time she considered becoming a surgeon – but somewhere along the lines the…

Continue Reading →

Audemars Piguet Hosts Grand Slam Pre-US Open Tennis Championship Event in NYC with Serena Williams, Stan Wawrinka

 |  September 1st, 2015

Last week, I had the grand experience of joining Audemars Piguet on the Highline of The Standard hotel in New York, where the brand hosted a mixed doubles virtual tennis tournament and cocktail party with tennis champions and Audemars Piguet brand ambassadors Serena Williams and Stan Wawrinka. I  had the great opportunity to meet both of these players privately for exclusive interviews with them,  portions of which will run here on ATimelyPerspective and on our Perfect Timing column on throughout the two-week US Open Tennis Championships taking place now. The interview with Williams was especially exciting, given that she is on the brink of a potential historic Grand Slam moment as she returns to New York to play for a fourth…

Continue Reading →

Audemars Piguet Signs on Golfer Danny Willett, and Meet a few Other Big-Named Ambassadors (Stan Wawrinka,Serena Williams)

 |  August 27th, 2015

Some of the biggest names in sports have a tendency to attract the right kind of attention. And for good reason. Brand ambassadors are not a new thing in the advertising world.  Signing the right athlete who aligns with the core beliefs of a watchmaker is particularly exciting. We’d like to touch on a few athlete friends of the renowned Audemars Piguet. Last month the brand announced its newest addition by teaming up with famed golfer Danny Willett. Golfing legends are not new to the AP team. In fact the brand has an entire lineup of golf relationships including, Henrik Stenson and Bernd Wiesberger. Such relationships only make sense. Within a golfer and a watchmaker beats the same heart of…

Continue Reading →

Introducing the World’s First Mechanical Watch Built for MotorSports: Audemars Piguet Royal Oak Laptimer Michael Schumacher

 |  May 20th, 2015

It has been five years in the making. The concept was the brainchild of legendary racecar driver Michael Schumacher. Now, Audemars Piguet introduces a world’s first in mechanical timepieces: the Royal Oak Laptimer Michael Schumacher. First unveiled to the world at a press event held today at Corinna Schumacher’s CS Ranch in Givrins, Switzerland, the near-quarter-of-a-million-dollar watch is one of the most complicated mechanical chronographs yet to be built. It is the first of its kind, and represents the first time this family-owned business built a movement at the wishes of a brand ambassador. The all-new Royal Oak Concept Laptimer Michael Schumacher watch – a world’s first — offers consecutive lap timing with alternating flyback functions designed for continuous use.…

Continue Reading →

Audemars Piguet Ambassadors Serena Williams and Ian Poulter Raise the Bar

 |  February 11th, 2015

By Dan O’ Rourke Throughout the past week in sports, two big names have set even higher standards for themselves when it comes to measuring performance and perfection. Most notably a woman, who has dominated her sport for the past decade, added yet another piece to her trophy case. The six-time Australian Open winner, Serena Williams, earned her nineteenth Grand Slam in singles tennis. She was among the few athletes sporting a timepiece during the Aussie tournament. As a long time Audemars Piguet brand ambassador, Williams donned the iconic Royal Oak Offshore Chronograph. A very appropriate matchup as Serena truly embodied a brand fueled by both passion and performance. While Serena brought her name into the spotlight, another pro athlete…

Continue Reading →