Video: Sir Nick Faldo Tells All in Audemars Piguet Defining Moments

 |  November 13th, 2014

I remember back in the late 1980’s visiting the Audemars Piguet offices in New York and seeing huge posters up of Nick Faldo. Turns out he was the brand’s first ever brand ambassador. In the video below, Sir Nick Faldo discusses “Defining Moments” of his career in the sixth video of the Defining Moments series with Audemars Piguet brand ambassadors. One of the world’s legendary golfers, he shares the turning point in his professional and personal life. At 13 years old, Nick was inspired to play golf while watching the 1971 Masters on television. Thanks to his hard work and passion for the game, he won one tournament every year from 1977 to 1982. In the ensuing coupleof years, disappointed…

Continue Reading →

Larger-than-Life Strandbeests from Theo Jansen Walk Miami Beach with Audemars Piguet

 |  October 24th, 2014

We’ve covered the esteemed brand of Audemars Piguet time and again here – but now we bring you something truly unusual. Audemars Piguet—Associate Partner of Art Basel – has announced a partnership with the Peabody Essex Museum that results in an incredible on-the-beach art exhibit in Miami during Art Basel. The exhibit: Theo Jansen’s Strandbeests. Theo Jansen is a 66-year-old “artist” who was born in the Netherlands and studied physics at Delft University of Technology. He started painting when he was about 27 years old and even developed a painting machine. Over the years he has built many machines and has had exhibitions around the world – but it is his Strandbeests that are of famed acclaim. The Strandbeests are…

Continue Reading →

Off the Cuff: The Audemars Piguet Royal Oak Chronograph

 |  September 22nd, 2014

Everyone once in a while we wear a watch that just makes us stop and think about the watchmaking industry as a whole – about history and about legends. This Audemars Piguet Royal Oak Chronograph is one such watch. It is an icon in time. It was in the early 1970s – when Swiss watch brands were struggling against Japan’s quartz watch sales – that Audemars Piguet turned to the now-legendary Gerald Genta to design a unique new luxury timepiece in steel. That was the start of the Royal Oak and its hold on time. You can read much more about the Royal Oak’s start here and here. Today, the Royal Oak Chronograph and its sibling, the Royal Oak Offshore…

Continue Reading →

Audemars Piguet Slated to Unveil New Royal Oak Offshore Self-winding Tourbillon Chronograph at Watches and Wonders

 |  August 29th, 2014

By Isaac Wingold For the second year of the Watches and Wonders Hong Kong horology fair, coming up late in September, Audemars Piguet is back — in a big way. The brand will be officially unveiling the new, ultra haute horlogerie piece: Royal Oak Offshore Selfwinding Tourbillon Chronograph. Created in a limited edition of just 50 pieces, the watch is a cutting-edge horological creation that will introduce an all-new echelon in the offshore collection. Not only will this new ROO represent the brand’s enthusiastic use of alternative materials such as forged carbon for the case and ceramics, but also it reminds us of the manufacture’s exceptional, traditional watchmaking expertise. If ever there was a great example of inner beauty, this…

Continue Reading →

Audemars Piguet Watches: A Look at Unparalleled Craftsmanship That Stands the Test of Time

 |  August 13th, 2014

By Gordon Henderson The truth of a watch brand is in the story behind the development philosophy of the creator. The beauty of a watch is in the craftsmanship and vision that is behind it. For over a century Audemars Piguet has been behind some of the world’s most sought-after timepieces and today we explore the brand’s art. Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet, Audemars Piguet has always been a top-notch luxury watch atelier. It has created some of the most advanced technical timepieces ever to come on the market. That includes its famed Royal Oak, for which Gerald Genta was commissioned to create on the evening before Basel Fair 1971. The mission: to design…

Continue Reading →