A Close-Up Look at Louis Vuitton’s Starring Role in the 35th America’s Cup

 |  June 7th, 2017

This past weekend in Bermuda, the 2017 Countdown  Louis Vuitton America’s Cup Qualifiers came to a close.  The qualifiers, which took place from May 26th to June 3rd, saw all of the challenger teams racing one another as they vied for points to determiine which four Challenger teams will progress to the Louis Vuitton America’s Cup Challenger Playoffs and in which order. If you haven’t already noticed, one of the dominant brand names of this 35th America’s Cup– like many…

Read More →

Ulysse Nardin Sails Into Place With Regatta Chronograph at America’s Cup, Bermuda

 |  June 2nd, 2017

We have been bringing regular updates of the 35th America’s Cup races taking place in Bermuda now, and of the watch brands affiliated with it.  Today, we continue that coverage as the qualifiers conclude this weekend and the Challenger Playoffs begin next week. Ulysse Nardin sails into place with a new regatta watch and as the Official Partner of Artemis Racing Team in the 35th America’s Cup presented by Louis Vuitton races. Defending the competition for the oldest trophy in international…

Read More →

Panerai Sets Sail as the Official Watch of the 35th America’s Cup

 |  May 24th, 2017

The world’s oldest trophy sport in international sporting events, the America’s Cup is coming into full sail. Beginning this Friday, May 26, in Bermuda, the qualifiers kick off of the 35th America’s Cup presented by Louis Vuitton. The competition for the oldest trophy in international sports dating back to 1851, witnesses  America’s Oracle Team USA  as the Defenders of the Cup (the team also won the 2013 America’s Cup races and the 2010 series before that). Swiss watch brand Panerai acts…

Read More →

Omega and Emirates Team New Zealand Sail to the Win in New York Louis Vuitton America’s Cup World Series

 |  May 9th, 2016

It was an exhilarating weekend in New York as the Louis Vuitton America’s Cup World Series races took place on the Hudson River — marking the first time the races have returned to New York waters in nearly 100 years. Stealing the win: Emirates Team New Zealand with 52 points. The team is sponsored by Omega, which had a strong presence at the event. Other watch brands involved in the America’s Cup World Series are Bremont, Official Timekeeper of the 35th…

Read More →

Bremont Unveils America’s Cup and Oracle Team USA Watches

 |  June 23rd, 2015

Last month, British brand Bremont announced its appointment at the Official Timing Partner to the 35th America’s Cup and to the defending champion Oracle Team USA.  To many, the announcement was a surprise – as Bremont has been so firmly entrenched in aviation. But, as Giles English, co-founder says, “We grew up in both worlds: aviation and sailing, and it is a dream come true for Bremont to support this famous race of such historical importance.” At a big event…

Read More →

Congratulations Oracle Team USA Wins America’s Cup 2013

 |  September 25th, 2013

In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team New Zealand. Just one week ago, the score was Emirates 8 and Oracle 1 – yes- a major turnaround. Both teams fought hard and gracefully for the win. Emirates Team New Zealand is sponsored by Omega, while TAG Heuer sponsors Oracle Team USA. What a final race!

Read More →

TAG Heuer Unveils Specially Made Smart Watch for Professional Timing

 |  September 20th, 2013

As this year’s 34th America’s Cup enters its exciting final weekend, we want to bring you a little behind-the-scenes info about how the R&D departments of TAG Heuer and Oracle Team USA co-invented onboard connectivity equipment and  intelligent smartwatch to supply each crew member instant access to crucial race condition data in real-time. The system uses special editions of the commercial Aquaracer 500M Calibre 72 Countdown chronograph, customized for each sailor’s specific tasks and wirelessly linked directly to the boat’s…

Read More →