MMT – A Swiss Joint Venture Finally Develops A Watch That Is Smart (with Frederique Constant and Alpina)

 |  March 2nd, 2015

When you think watches, you think something that can stand up to the test of time. A personal item with an emotional attachment you can pass down from generation to generation. And when you think technology you think something that is ever-changing. An item made to be obsolete, to be replaced just months later. It seems a technologically advanced watch is counterintuitive, contradictory. Making a smartwatch is almost an oxymoron.  How can you have a timepiece rooted in tradition, beauty, precision and passion and have it also be equipped with the most up-to-date technological functions? Well, now you can. The new Swiss Horological Smartwatch Platform from Geneva-based Manufacture Modules Technologies (MMT) is the answer. The new Swiss Horological Smartwatch, powered by MotionX(R),…

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Affordable Watches: Alpina Unveils Alpiner 4 Chronograph and a Unique Adventure Club

 |  September 24th, 2014

By Samantha Walsh For more than 130 years, Alpina has been a pioneer of the Swiss fine watchmaking industry. As a longstanding, well-known brand they have always been a source of innovation – not only in watchmaking but now, in ecological issues as well. In 2014, Alpina committed to the Swiss foundation ‘Race for Water’ which aims to education and raise awareness about how to preserve this quickly depleting, precious resource. The foundation focuses on two main problem areas: the plastic pollution plaguing our lakes and oceans, and the preservation of our freshwater sources. In partnership with major international NGO’s and ambassador Aurélien Ducroz, Race for Water plans to raise awareness, make a difference, and come up with concrete scientific…

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2012 Year in Review: Top News, People and Products in the Watch Industry

 |  December 31st, 2012

The news was abundant this year; the product superlative; the watch world grand. Anniversaries abounded this year and some celebrated in style. Audemars Piguet celebrated the 40th anniversary of the iconic Royal Oak with a tribute collection of new Royal Oak pieces and an around-the-world touring exhibition that took center stage in spring in New York City. (covered here) In the world of watch books Farameh Media launches the top women’s watch book on the market – Jewels of Time. Written by Roberta Naas (founder of Atimelyperspective), the book launch is celebrated with a regal event at 21 Club in New York in February—hosted by Niche Media and attended by hundreds of top industry execs. (covered here) Watch companies looked…

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A Moment in Time: Billy Baldwin and Alpina Watches

 |  August 22nd, 2012

If you are a fan of the Baldwin Brothers — Alec, Stephen, William — then you may enjoy hearing that just recently, Geneva-made Alpina Watch brand announced that actor and television star William “Billy” Baldwin has come on board as the ambassador for the brand’s newest Alpina Dive watch.  At a cabana party atop the Maritime Hotel in New York, I had the opportunity beforehand to talk with Billy Baldwin at length about this newest gig. Interestingly, his interest in watches and this brand is genuine. To begin with, Baldwin is a diver and so he is representing the brand’s dive watch serires –  makes sense. More importantly, he is an avid lover of hand craftsmanship and art, making the world of…

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Trend Report: Pilot Watches Take Off

 |  March 2nd, 2012

photo by Kenji TomaOne of the hottest categories of timepieces on the market today is pilot watches. While the concept of synchronizing crew watches to the navigator’s watch may have taken a back seat to today’s cockpit instrumentation, the look and quality of a true pilot’s watch remains steadfast and in demand.  Typically, today’s pilot and aviation watches are rugged instruments housing many necessary functions. Generally, a pilot’s watch is a COSC-certified chronometer. Examined by the Swiss observatory, Controle Official Suisse des Chronometres (COSC), these watches undergo rigorous testing over a period of time in extreme temperatures, changes in gravitational forces and other stringent conditions (see sidebar on chronometers). In addition to chronometer precision, pilot’s watches are usually antimagnetic, shock…

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