Chopard Raises the bar on Gold Mining with its Fairmined L.U.C Tourbillon

 |  November 30th, 2014

By Isaac Wingold In today’s world, most consumers of luxury goods are aware of the measures one must take when acquiring a precious stone. Due to the popularity of the “Blood Diamond” movement, we’ve learned to avoid purchasing a stone that may fuel conflicts, but what most don’t realize is that the issue goes beyond just stones. Unfairly mined precious metals are also a prime example of the dark avarice of some individuals – yet another unpleasant reality the world faces. For this reason, watchmaking and jewelry industry giant Chopard has chosen to collaborate with the Alliance for Responsible Mining (ARM), to work towards giving Latin American mining communities Fairmined certification. Through their support of sustainable precious metals, and the…

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