Zenith Teams with Land Rover, Unveils First El Primero Range Rover Watch (Prices)

 |  September 29th, 2016

Zenith watch brand and Land Rover have joined forces in a long-term partnership, and to mark the start of the relationship, they are introducing the El Primero Range Rover Special Edition watch. The timepiece celebrates an important year the two companies have in common: 1969. It was 47 years ago that Swiss watch brand Zenith unveiled its now famed El Primero chronograph, and that British Land Rover unveiled the prototype of its first luxury off-road vehicle: the now iconic Range Rover. Then, in 1972, explorer John Blashford-Snell crossed the Darién Gap on the border between Colombia and Panama, while driving an early Range Rover and wearing an El Primero chronograph on his wrist. Now the two brands have joined forces…

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