Watch Education: What Makes Swiss Watches the Gold Standard? (Part 2)

 |  March 21st, 2013

Last Thursday we started the conversation about what makes Swiss watches the Gold Standard – and traced the early rise of Switzerland as the premiere country for watchmaking. Switzerland has passed that long-standing watchmaking expertise and knowledge down century after century, generation after generation. There’s no denying that history counts in establishing a standard. Switzerland’s 20th century contributions to the making of wrist watches was stellar. In 1876, the Swiss sent delegates to the Philadelphia World Exhibition where they were shocked to learn of the American watch industry’s strength in mass production processes. Switzerland fast embraced industrialization. High end watches would still be handmade, but this increased productivity enabled the production of more affordable watches and enabled Switzerland to retain…

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