Baume & Mercier Teams Up with Indian Motorcycle – America’s First Motorcycle Company

 |  August 14th, 2017

Swiss watch brand Baume & Mercier selected the famed Bonneville Salt Flats as the prefect venue today to announce its news affiliation — with America’s oldest motorcycle brand: Indian Motorcycle. Both Baume & Mercier and Indian honored the Burt Munro who took his Indian Scout Streamliner to the Salt Flats 50 years ago — earning the name “The World’s Fastest Indian.”  To celebrate the 50th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic…

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Up Close with the Baume & Mercier Capeland Shelby Cobra … Celebrate American Racecar History

 |  April 25th, 2015

Now that the timepieces are out on the market, I am fully free to write about one of the most exciting and exhilarating watch trips — a trip with Baume &Mercier to celebrate the 50th anniversary of the legendary win of the Shelby Cobra (with a massive 427 cubic inch Ford V8 at its heart) over the famed Ferrari at the 1965 FIA Championship. For many, this might not sound like the trip of a lifetime, but for me —…

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