Breaking News: Richemont Group Launches New Watch Brand Called Baume

 |  May 15th, 2018

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand — which now has its own design team and leader, veteran Richemont Group product director Marie Chassot — is geared for a better future and…

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Does Anyone Have A Score Card For The Revolving Doors Of The Swiss Watch Industry?

 |  April 25th, 2018

Well, I  am not going to sugar coat this. The Richemont Group is making some more changes in the ranks, and one or two of them are quite interesting.  Alain Zimmermann, long-time CEO of Baume & Mercier will be stepping aside in June as he heads into a newly created Richemont Corporate position as head of E-Commerce for all watch brands in the group.  This move — while sad for Baume & Mercier — is not a surprise to me.…

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Hands On: Baume & Mercier Pulls Out All the Stops With New Clifton Club Indian Motorcycle Legend Tribute Scout And Chief Watches

 |  April 18th, 2018

Avid watch lovers familiar with our site know that we have a special affinity for Swiss watch brand Baume & Mercier. Perhaps it stems from the fact that this brand has such a wonderfully inspiring roots story — founded by a husband wife team more than a century and a half ago – and dedicated to creating innovative product with good value. Perhaps it is because over the past three decades, we have formed a strong relationship with the brand…

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Baume & Mercier Teams Up with Indian Motorcycle – America’s First Motorcycle Company

 |  August 14th, 2017

Swiss watch brand Baume & Mercier selected the famed Bonneville Salt Flats as the prefect venue today to announce its news affiliation — with America’s oldest motorcycle brand: Indian Motorcycle. Both Baume & Mercier and Indian honored the Burt Munro who took his Indian Scout Streamliner to the Salt Flats 50 years ago — earning the name “The World’s Fastest Indian.”  To celebrate the 50th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic…

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Up Close with the Baume & Mercier Capeland Shelby Cobra … Celebrate American Racecar History

 |  April 25th, 2015

Now that the timepieces are out on the market, I am fully free to write about one of the most exciting and exhilarating watch trips — a trip with Baume &Mercier to celebrate the 50th anniversary of the legendary win of the Shelby Cobra (with a massive 427 cubic inch Ford V8 at its heart) over the famed Ferrari at the 1965 FIA Championship. For many, this might not sound like the trip of a lifetime, but for me —…

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