2(X)IST Watches Make World Debut at Couture 2013

 |  May 30th, 2013

Last night in Las Vegas before the start of the Couture and JCK shows, we went zip-lining with  2(X)ist. Afterward, we joined award winning product and transportation designer, Jason Wilbur, as he unveiled his newest timepiece venture with 2 (X)ist.  Hot on the heels of his previous creation — the made in USA Devon Tread 1 watch – the new 2(X)ist NYC watch is created in Wilbur’s typical bold spirit and takes cues from the men’s undergarment company whose name it bears. “I have always been inspired by the rule-breakers, the pioneers. I grew up in New York and saw this rebel spirit all around me in the form of crazy architecture or the graffiti artists on the subway,” says Wilbur. “New…

Continue Reading →