All the Presidents’ Watches: From Donald J. Trump to LBJ and JFK — What They Wore

 |  February 20th, 2017

Every year on the celebrated “President’s Day” in America, we take a look at which presidents wore which watches. The thing is, with the exception of the newest president, President Donald J. Trump, that story hasn’t changed much. So, below, we give you a comprehensive look at some watches previous presidents wore, offer up a quiz about the presidents and their watches and direct you to more reading. For now, though, we thought it would be interesting to talk about the watches President Donald J. Trump wears. Despite his constant waving of arms and his stern crossing of arms — watches never really seem to poke their faces out from beneath the stiff shirt cuffs.  Rest assured, Trump is a…

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Bella Hadid Exclusive Interview About Time, Dreams and ‘DIsconnecting’

 |  February 14th, 2017

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night in an exclusive interview with Bella Hadid — TAG Heuer’s newest female face for the brand’s “Don’t Crack Under Pressure” campaign — she shared her thoughts on time, watches and her need to disconnect. The well-poised 20 year old who has walked the runways for some of the finest Houses in the world, gave credit to her parents and family upbringing. “My parents always taught me to be…

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TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

 |  February 13th, 2017

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even though i know who this newest brand ambassador is — I have been sworn to secrecy until tonight. However, you may want to watch this video, where she candidly admits that in 2016 she spent 1,500 hours in six-inch heels, and changed outfits 34 times in less than 10 seconds.  Watch for more details as soon as I’m allowed to share them.

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TAG Heuer Times NYC Marathon

 |  November 6th, 2016

Today in New York City, TAG Heuer is the Official Timekeeper  and Timepiece for the 2016 TCS New York City Marathon.  It marks the third year of the partnership (the biggest marathon is 26.2 miles of endurance running) and is  the perfect match for the brand’s “Don’t Crack Under Pressure” campaign. TAG Heuer presented the Connected Watch to six winners of today’s competition: the men’s, women’s, men’s wheelchair and women’s wheelchair champions, and for the first time, awarded watches to the top male and female American finishers. The Connected Watch is the first Swiss luxury smartwatch, designed by TAG Heuer and engineered with Intel and Android technology. The watch is equipped with RaceChrono Pro, wind and weather monitoring capabilities, and Google…

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Interview: Miami Marlins Right Fielder, Giancarlo Stanton, and TAG Heuer Brand Ambassador

 |  September 7th, 2016

Recently, I joined TAG Heuer on a trip to Miami for a host of events. Not only did I get to join the brand in its celebration of 100 Years of Innovation (with its involvement in auto racing and with the anniversary of the Carrera), but also I got to take in a Miami Marlins baseball game in the enclosed stadium and I got to spend some quality time talking with Miami Marlins right fielder Giancarlo Stanton. A TAG Heuer brand ambassador, Stanton’s reputation is varied. He has been called “injury prone,” as well as being called a modern day “superman.” In fact, Stanton does seem to be accident- or injury prone. It was recently announced that the Marlins lead…

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