Phillips To Auction $3Million+ Rolex Cosmograph Daytona “The Unicorn” Ref. 6265

 |  March 13th, 2018

What may well be the only known vintage Rolex Cosmograph Daytona in 18-karat white gold with white gold bracelet, “The Unicorn”  Reference 6265, is going up for auction by Phillips in Association with Bacs and Russo.  It is estimated to sell for more than $3 million.  This makes the first time this extremely rare  watch will come to auction at the Daytona Ultimatum Auction on May 12, 2018  — and its sale goes for a good cause. Considered one of…

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Rolex Brand Ambassador Roger Federer Reclaims World No. 1 Ranking in Tennis

 |  February 23rd, 2018

Our second brand ambassador related post of today (two more coming shortly) revolves around two very famous names: Rolex and Roger Federer. We were thrilled to see that this past weekend in Rotterdam, Roger Federer came out victorious at the ABN AMRO World Tennis Tournament and  reclaimed his status as the World No. 1 ranking for the first time since 2012. We were even more happy to see that following that win, Rolex sent out a release congratulating Federer.  The Swiss…

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Take Our President’s Day Quiz: Rolex, Heuer, Timex And More

 |  February 19th, 2018

Today is President’s Day in the good old USA. In honor of that, we are bringing back one of our favorite post of the past:  our President’s Day Quiz. Test your knowledge … and find out who loved watches. President’s Day Quiz Questions: 1 – A) What President was the first to refuse (initially) to accept his salary? B) Which other President declined his salary? 2- Who was the first president to be born in a hospital? 3 – Who…

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Rolex Official Timekeeper Of 56th Edition of Rolex 24 At Daytona This Weekend

 |  January 28th, 2018

Despite my disappointment in being unable to join Rolex for the 2018 Rolex 24 at Daytona, I can’t deny that watching in on TV was also a thrill. For me, it always is. As a teenager who basically hung out with the gear heads building muscle cars, race cars and racing at every local track we could find on weekends, I am a sucker for auto races. This  amazing endurance race is no exception.  Congratulations go out to Action Express…

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Tennis Great And Rolex Brand Ambassador, Roger Federer, Wins Sixth Australian Open

 |  January 28th, 2018

Winning his 20th Grand Slam title yesterday, the 36-year-old Roger Federer also took his sixth Australian Open win and demonstrated once again his incredible athletic excellence. The Swiss tennis champion is also a Rolex brand ambassador, and while he does not wear his watch during play, he always dons it before accepting a winning trophy. Yesterday’s win in Melbourne ensures a great start to 2018 for Federer, who also had an incredible year in 2017. In fact, many are saying…

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Year in Review: This Year Rolex Celebrates 50 Years of Golf

 |  December 26th, 2017

For the past eight years, I have contributed annually to the special watch insert in the New York Times: Watch Your Times. This year, I had the distinct honor of writing about Rolex’s 50 years of golf involvement. Today, as part of our year’s review, we bring you that article, written by Roberta Naas, as seen in Watch Your Times, 2017. You can also read an interview with Jack Nicklaus here, that was conducted during The President’s Cup in the Rolex suite.…

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Interview with Golf Legend Jack Nicklaus, Rolex Brand Ambassador

 |  November 20th, 2017

Yesterday marked the end of the  inaugural Rolex Series in the golf world, which concluded at the DP World Tour Championship in Dubai. It was won by Rolex brand ambassador Jon Rahm. Beginning earlier this year, Rolex announced the Rolex Series, comprised of eight tournaments in top golf locations around the world.  The move further positions the brand as a leader in the professional golfing realm. The brand has more golfers on its roster of brand ambassadors than any other watch brand…

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