Top 10 Do’s and Don’ts When Buying a Watch

 |  August 15th, 2014

By OJ Whatley The Internet age has been a boon to the global luxury watch marketplace. Sellers of all stripes have empowered themselves via their embrace of cyberspace, and informed online buyers have no choice but to do likewise. In order to have the best possible Internet experience, a buyer needs to adopt a critical perspective. By employing 10 Top Do’s and Dont’s as  practical precautions when buying a watch, shoppers can empower and protect themselves. DO: Do: Buy the seller. Watches are produced in standardized series, but people are not. The integrity of a seller has a direct bearing on the quality of the products and services he offers. A seller should be directly accessible to a customer. Even…

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Audemars Piguet Watches: A Look at Unparalleled Craftsmanship That Stands the Test of Time

 |  August 13th, 2014

By Gordon Henderson The truth of a watch brand is in the story behind the development philosophy of the creator. The beauty of a watch is in the craftsmanship and vision that is behind it. For over a century Audemars Piguet has been behind some of the world’s most sought-after timepieces and today we explore the brand’s art. Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet, Audemars Piguet has always been a top-notch luxury watch atelier. It has created some of the most advanced technical timepieces ever to come on the market. That includes its famed Royal Oak, for which Gerald Genta was commissioned to create on the evening before Basel Fair 1971. The mission: to design…

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Hamilton Watches: Crucial Instruments for America’s Armed Forces

 |  May 26th, 2014

With today being Memorial Day –a time when we Americans honor those who fought and died in service – it seems a fitting time to take a look at the one American-made watch brand that officially equipped the US Armed Forces: Hamilton. This brand not only supplied watches to the armed forces, but also suspended sales to end consumers in order to carry out its mission, and won awards for its contributions. Founded in 1892 in Lancaster, PA, Hamilton was destined to become a stellar watch brand. By 1914, it had earned such a strong reputation for its well-made timepieces that the brand was named supplier to the US Armed Forces. Decades later, during WWII, taking its role seriously, Hamilton…

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Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World

 |  April 10th, 2014

By Samantha Walsh The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a designated amount of money goes to fund the Audemars Piguet Foundation, which, since its creation in 1992, has safeguarded forests and related environments around the world. Recently, Chairman of the Board of the Audemars Piguet Foundation, Jasmine Audemars, daughter of Jacques-Louis Audemars who started the foundation in 1992, talked exclusively with ATimelyPerspective about the foundation and its newest cause: support of a farming project in…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

 |  April 8th, 2014

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at the bit for this, so we will just get right to it. But please note– more photos of each watch are at the end of this write up. Don’t miss them. 1)      The World’s Thinnest Tourbillon Movement. Breaking the record here is Bulgari – with the new OCTO Finissimo Tourbillon – the incredibly ultra-thin watch features a tourbillon movement that measures just 1.95mm thin. What’s…

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