We Got Our Hands on the MB&F Horological Machine HM8 Can-Am (video)

 |  October 24th, 2016

Just when you thought they simply could not top themselves, they did. We are talking about MB&F, of course. This brand has been a powerhouse of innovation and high-tech performance time and again. Over the past decade, its three-dimensional timepieces have broken all the conventional rules and won hearts around the world. With many timepieces offering space-like appeal, the concept of cars was not far behind. The HM8 Can-Am, just recently introduced to the world, embodies the essence of the brand’s angular forms, optical allure and signature watchmaking details — while embracing fully the design and influences of the automotive world. Last weekend at WatchTime New York, we got our hands on this beauty and let me tell you, it is…

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A One-Minute Look at the Breguet Tradition Automatique Seconde Retrograde 7097 (video)

 |  October 6th, 2016

Just a couple of days ago, Breguet created a beautiful video to showcase the craftsmanship and high technology of the brands  Tradition Automatique Seconde Rétrograde 7097, which was first  launched at Baselworld last year and which is still being made.  Crafted in 18-karat while gold, 40mm  Tradition 7097 is open worked to deftly show off the bridges, wheels, escapement, barrel and other  movement components.  The self-winding movement offers retrograde small seconds at 10:)0, off-centered gold dial and naturally features a sapphire caseback for viewing the hand finishing. , which are usually hidden beneath the baseplate. You may be busy but this video is well worth the minute of your time …. and may remind how the beauty of mechanical watches can  slow your…

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How Hublot, the New York Giants, Victor Cruz and the Classic Fusion Aerofusion Limited New York Edition Watch Made Manhattan History Last Night (slide show)

 |  September 21st, 2016

Ok football fans and watch lovers — this one is definitely for you. In its ongoing effort to make its “Hublot loves Football” theme truly meaningful around the world, the brand turns to the good old-fashioned century-plus game of American football while on American soil. In the second announcement of its American Football campaign (because, let’s face it, soccer just isn’t top priority here in the USA), Hublot and the New York Giants have announced a partnership that ushers in the luxury watch brand as the Official Luxury Watch for the New York Giants and as the Official Timekeeper of the New York Giants. Additionally, Giants football fans will be treated to the Hublot Countdown to Kick-off hour and the Hublot Coach’s…

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Introducing the Louis Moinet Memoris Red Eclipse Celebrating Moinet’s 200th Anniversary of the Invention of the Chronograph (and the Eclipse of the Moon)

 |  August 17th, 2016

You are seeing it here for the first time on line, as Louis Moinet shares this exclusive with ATimelyPerspective: the Memoris Red Eclipse watch. Created in celebration of the 200th anniversary of the brand’s invention of the chronograph, the brand is releasing the Red Eclipse. The official unveiling will be on September 16 at an event entitled “200 Years in 24 Hours” that will be held at the Neuchatel Observatory – where guests will see the watch for the first time, observe the eclipse of the moon and have several other surprises revealed to them. The watch is a tribute to the astronomical observations of Louis Moinet and to the incredible innovation of the brand, particularly its invention of the chronograph in…

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Audemars Piguet Launches Campaign around Brand Ambassador, Serena Williams, at Wimbledon (video)

 |  July 5th, 2016

With Wimbledon in full swing,  just past the half-way mark, it’s time to take a look at what’s going on in London. Today take a look at  tennis star Serena Williams — also a brand ambassador for Audemars Piguet. She continues her grass-court pursuit to defend the crown she won last year. If she can keep her cool — let’s face it, she lost it a few times already (complaining about playing conditions after rain and petulantly throwing her racket after one match) — and make it to the win, this would be become her 22nd title (equaling the record held by Steffi Graff). According to Audemars Piguet in a release issued today, Williams embodies the brand’s  philosophy “To break the rules,…

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