Armin Strom Mirrored Force Resonance Fire Watch, Video

 |  February 16th, 2017

We’ve been keeping tabs on the recently released Armin Strom Mirrored Force Resonance watch, that increases accuracy by about 30 percent. Today, we bring you a look at a video that showcases the watch in all its beauty. The Armin Strom timepiece was developed after much research and development into resonance — a sophisticated and demanding horological technique that has rarely been mastered. Armin Strom’s resonant Caliber ARF15 is a classically constructed manually wound movement that was conceived, manufactured, assembled, and regulated in-house. It beats at a 3.5 Hertz (25,200 vph) frequency, allowing the observer to really appreciate the patented, resonant regulators in action. The resonance clutch spring needed to realize the Mirrored Force Resonance’s twin display of seconds was so…

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TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

 |  February 13th, 2017

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even though i know who this newest brand ambassador is — I have been sworn to secrecy until tonight. However, you may want to watch this video, where she candidly admits that in 2016 she spent 1,500 hours in six-inch heels, and changed outfits 34 times in less than 10 seconds.  Watch for more details as soon as I’m allowed to share them.

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Martin Guitar Partners with RGM Watches for Two-Millionth Guitar (Video)

 |  December 22nd, 2016

  To commemorate the making of its two-millionth guitar, Martin Guitar has partnered with America’s watchmaker RGM Watch Co. to create a stunning one-of-a-kind model that will have a custom working RGM timepiece built into the headstock of the guitar. Turns out Roland Murphy of RGM has been interested in partnering with Martin Guitar to create a very unique hand-made guitar. It was he who first contacted the nearly 200-year-old Martin & Co about the concept of artisans from both brands working together. For more than a full year and a half, both companies – located in Pennsylvania — collaborated on a rocking guitar that celebrates the 2 millionth guitar made by the brand. The guitar will not be sold,…

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We Got Our Hands on the MB&F Horological Machine HM8 Can-Am (video)

 |  October 24th, 2016

Just when you thought they simply could not top themselves, they did. We are talking about MB&F, of course. This brand has been a powerhouse of innovation and high-tech performance time and again. Over the past decade, its three-dimensional timepieces have broken all the conventional rules and won hearts around the world. With many timepieces offering space-like appeal, the concept of cars was not far behind. The HM8 Can-Am, just recently introduced to the world, embodies the essence of the brand’s angular forms, optical allure and signature watchmaking details — while embracing fully the design and influences of the automotive world. Last weekend at WatchTime New York, we got our hands on this beauty and let me tell you, it is…

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A One-Minute Look at the Breguet Tradition Automatique Seconde Retrograde 7097 (video)

 |  October 6th, 2016

Just a couple of days ago, Breguet created a beautiful video to showcase the craftsmanship and high technology of the brands  Tradition Automatique Seconde Rétrograde 7097, which was first  launched at Baselworld last year and which is still being made.  Crafted in 18-karat while gold, 40mm  Tradition 7097 is open worked to deftly show off the bridges, wheels, escapement, barrel and other  movement components.  The self-winding movement offers retrograde small seconds at 10:)0, off-centered gold dial and naturally features a sapphire caseback for viewing the hand finishing. , which are usually hidden beneath the baseplate. You may be busy but this video is well worth the minute of your time …. and may remind how the beauty of mechanical watches can  slow your…

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