Introducing the TAG Heuer Connected Watch: SmartWatch made with Intel and Google (Video, Prices)

 |  November 9th, 2015

Live at a press conference this morning at the LVMH Tower, TAG Heuer CEO Jean-Claude Biver introduced the much-anticipated TAG Heuer Connected watch. The press conference — with top executives from Intel and Google, in addition to Chariman and CEO of LVMH, Bernard Arnault, and the Swiss Ambassador Andre Schaller –was all about the grand marriage of  Silicon Valley and the Swiss watch Valley, and more. We have a lot to tell you here, so let’s break it down. First: the watch Offered in several different versions, it is a 46 mm watch that looks like the much-loved Carrera – with one big difference. Inside, instead of having a self-winding Swiss-made movement, there resides a digital movement with Google operating system. Essentially, this means that…

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Affordable Watches: Check Out the Swatch Touch Zero One — Beach Volleyball Video

 |  August 3rd, 2015

The Swatch Touch Zero One watch –designed with beach volley ball in mind — not only measures the power of your hit, but also how many steps you take and a lot more, including how much you clap. It even lets you pick your own virtual coach from choices that look a lot like animated M&M character figures. Beach Volleyball is played all over the world, on beaches and in stadiums filled with huge crowds stomping their feet and clapping their hands as the action kicks up thrills and chills. The Swatch Touch Zero One watch display is digital, the case and bezel are plastic and the strap is silicon. Multiple beach-bright colors exist and the price is somewhere around…

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Watch this Armin Strom Watchmaking Video — You’ll be Glad You Did

 |  July 27th, 2015

If seeing is believing, then Armin Strom’s newest short video will have you understanding the fundamental principles behind the brand’s entire manufacturing process. The detailed craftsmanship that goes into creating such exceptional timepieces is now available for all to see.  From a concept’s inception to its final completion, the balance between man and machine aligns perfectly. The  approximately 2-1/2-minute video below demonstrates the brand’s Swiss watchmaking abilities and forward thinking innovation– and is worth the time. It is interesting to note that one of the key lines for the brand is its Skeleton Pure  three-dimensional timepieces with four distinct models, two of which we covered  here. The watch is the perfect tie-in with Armin Strom’s sailing venture, now in its second year. In…

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VIDEO: Omega Watches: “The Collection” Depicts Brand’s Diversity

 |  July 9th, 2015

Watches are made for all sorts of purposes. Some are purely for style.  Some are created for divers, others for climbers or even pilots.  Many of us acquire these sorts of timepieces even though we don’t necessarily worry about our oxygen pressure gauge or our tachymeter. The makers at OMEGA realize this and embrace it with their new campaign #OMEGAmychoice which asks its customers to share (on social media) how their OMEGA fits into their lifestyle, big or small.   To help launch this campaign the brand has released its short film titled, “The Collection.” It was released this past weekend on social media to help depict the diversity of the OMEGA collections in real-life situations. After all, this is…

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Affordable Watches: Fly the Skies with Hamilton and National Geographic for Daring Adventure (video)

 |  May 13th, 2015

With the world moving so fast around us, we quickly take for granted  all of the things that allow us to move so fast and stay so connected.  This April, National Geographic Studios released its documentary, “Living in the Age of Airplanes,” which depicts the rich history and rapid growth behind aviation and the industry that it has become. Hamilton, long-time creator of aviation timepieces, is a prime supporter of the National Geographic film, for which you can watch the trailer below. Since 1919, Hamilton Watches has been abundantly affiliated with both the aircraft and Hollywood film industry. As the official timekeeping sponsor of a multitude of aviation events, including the Free Flight World Masters Tour and the Rome International Airshow, Hamilton…

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