How Hublot, the New York Giants, Victor Cruz and the Classic Fusion Aerofusion Limited New York Edition Watch Made Manhattan History Last Night (slide show)

 |  September 21st, 2016

Ok football fans and watch lovers — this one is definitely for you. In its ongoing effort to make its “Hublot loves Football” theme truly meaningful around the world, the brand turns to the good old-fashioned century-plus game of American football while on American soil. In the second announcement of its American Football campaign (because, let’s face it, soccer just isn’t top priority here in the USA), Hublot and the New York Giants have announced a partnership that ushers in the luxury watch brand as the Official Luxury Watch for the New York Giants and as the Official Timekeeper of the New York Giants. Additionally, Giants football fans will be treated to the Hublot Countdown to Kick-off hour and the Hublot Coach’s…

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Introducing the Louis Moinet Memoris Red Eclipse Celebrating Moinet’s 200th Anniversary of the Invention of the Chronograph (and the Eclipse of the Moon)

 |  August 17th, 2016

You are seeing it here for the first time on line, as Louis Moinet shares this exclusive with ATimelyPerspective: the Memoris Red Eclipse watch. Created in celebration of the 200th anniversary of the brand’s invention of the chronograph, the brand is releasing the Red Eclipse. The official unveiling will be on September 16 at an event entitled “200 Years in 24 Hours” that will be held at the Neuchatel Observatory – where guests will see the watch for the first time, observe the eclipse of the moon and have several other surprises revealed to them. The watch is a tribute to the astronomical observations of Louis Moinet and to the incredible innovation of the brand, particularly its invention of the chronograph in…

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Audemars Piguet Launches Campaign around Brand Ambassador, Serena Williams, at Wimbledon (video)

 |  July 5th, 2016

With Wimbledon in full swing,  just past the half-way mark, it’s time to take a look at what’s going on in London. Today take a look at  tennis star Serena Williams — also a brand ambassador for Audemars Piguet. She continues her grass-court pursuit to defend the crown she won last year. If she can keep her cool — let’s face it, she lost it a few times already (complaining about playing conditions after rain and petulantly throwing her racket after one match) — and make it to the win, this would be become her 22nd title (equaling the record held by Steffi Graff). According to Audemars Piguet in a release issued today, Williams embodies the brand’s  philosophy “To break the rules,…

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Celebrating the 4th of July with 12 Red, White and Blue Watches (slideshow)

 |  July 1st, 2016

Independence Day is around the corner. In fact, this year the 4th of July falls on a Monday, giving us all a nice long weekend to relax and enjoy time off, time out and time on the wrist. So, for the fun of it, we bring you a look at 12 top red, white and blue watches. Indulge.  

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Presenting the Sound and Story of the Breguet Tradition Minute Repeater Tourbillon as Seen in Baselworld 2016 (video)

 |  April 7th, 2016

Just last year, Breguet unveiled its first Tradition Minute Repeater Tourbillon (Ref. 7087). While the watch was exceptional, the brand opted to return to the drawing board to perfect the sound and performance. This year at Baselworld, Breguet unveiled the new, finalized version — which should begin making its way to retail later this year. For now, we bring you a run-down of the watch, as presented by the editorial team at  WorldTempus (wherein our founder, Roberta Naas, also has a column). “Representing much more than a Grande Complication model, the all-new Breguet Tradition Répétition Minutes Tourbillon 7087 is a collection of innovations. Breguet’s engineers devoted themselves first and foremost to scientific research and only subsequently addressed the issue of the components…

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