Audemars Piguet Launches Campaign around Brand Ambassador, Serena Williams, at Wimbledon (video)

 |  July 5th, 2016

With Wimbledon in full swing,  just past the half-way mark, it’s time to take a look at what’s going on in London. Today take a look at  tennis star Serena Williams — also a brand ambassador for Audemars Piguet. She continues her grass-court pursuit to defend the crown she won last year. If she can keep her cool — let’s face it, she lost it a few times already (complaining about playing conditions after rain and petulantly throwing her racket after one match) — and make it to the win, this would be become her 22nd title (equaling the record held by Steffi Graff). According to Audemars Piguet in a release issued today, Williams embodies the brand’s  philosophy “To break the rules,…

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Celebrating the 4th of July with 12 Red, White and Blue Watches (slideshow)

 |  July 1st, 2016

Independence Day is around the corner. In fact, this year the 4th of July falls on a Monday, giving us all a nice long weekend to relax and enjoy time off, time out and time on the wrist. So, for the fun of it, we bring you a look at 12 top red, white and blue watches. Indulge.  

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Presenting the Sound and Story of the Breguet Tradition Minute Repeater Tourbillon as Seen in Baselworld 2016 (video)

 |  April 7th, 2016

Just last year, Breguet unveiled its first Tradition Minute Repeater Tourbillon (Ref. 7087). While the watch was exceptional, the brand opted to return to the drawing board to perfect the sound and performance. This year at Baselworld, Breguet unveiled the new, finalized version — which should begin making its way to retail later this year. For now, we bring you a run-down of the watch, as presented by the editorial team at  WorldTempus (wherein our founder, Roberta Naas, also has a column). “Representing much more than a Grande Complication model, the all-new Breguet Tradition Répétition Minutes Tourbillon 7087 is a collection of innovations. Breguet’s engineers devoted themselves first and foremost to scientific research and only subsequently addressed the issue of the components…

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Five Fantastic Mechanical Watches Seen at Baselworld 2016 (Video)

 |  March 31st, 2016

Once again this year, our very good friends and colleagues over at TheWatches.tv captured some horological excitement at Baselworld — especially as it pertains to mechanical timepieces.  Here, with their permission, we bring you a look at their top five picks in mechanical watches — via a video shot on site by founder Marc Andre’ Deschoux and Louis Nardin.

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Behind the Scenes with the Audemars Piguet Royal Oak Concept Supersonnerie (prices/pics)

 |  February 9th, 2016

By Gordon Henderson and Roberta Naas Two incredible things happened at the SIHH 201 as it relates to Audemars Piguet. One of them, we will write about soon enough, but the other revolves around the  Royal Oak Concept Supersonnerie. Let’s start by saying that “Supersonnerie” is an understatement. I was sitting in a small room, while someone had the watch about 25 feet away, down the hall way. He demonstrated the tone and i could hear it, pardon the pun, clear as a bell where i was sitting. I heard the crystal clear, melodious sound even more clearly than i have ever heard any chiming timepiece, even when in a sound booth designed to give off the largest amplitude. How…

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