Movado Watches and Parlee™ Cycles Team Up: Introducing the Movado Parlee Chronograph (video)

 |  August 27th, 2014

  If you are a true biker – you are familiar with Parlee™ Cycles. This company custom builds ultra lightweight bicycles that are among the most rugged on the market. The goal of the founders of Parlee Cycles was to create the world’s best performance racing bikes. It has achieved this via a combination of a tubular framework, special molding techniques and performance materials – yielding a durable product and remarkable ride. Now, Movado has partnered with Parlee Cycles to create the high-tech Movado Parlee Chronograph — inspired by the world-class racing bikes. In fact, it is made of the same ultra-lightweight unidirectional carbon fiber used in the Parlee racing bicycle frame construction. The ergonomic design of the watch reflects…

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Baume & Mercier Unveils Promesse for Women

 |  August 22nd, 2014

OK men, I know you don’t really like to read about women’s watches, so we have devised a plan. We will let you – and those women who read ATImelyPerspective — in on it: We have a sister site called Watch Seduction.  On it, we cover women’s watches — only women’s watches — and accessories. It is a “by women/for women” site. Typically, we wouldn’t cross over with the women’s news onto these pages, but this story warrants a bit of a cross-over mainly because this is a big year for Baume & Mercier. Earlier this year, the brand released its tourbillon — we discussed whether or not that was good idea here. Additionally, it has expanded and rounded out many of…

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Watch Brands Partnering with Car Brands: Introducing the Parmigiani Bugatti Mythe

 |  August 20th, 2014

This past weekend at the Monterey Peninsula’s Classic Car Week, precision and luxury were celebrated by many with famous cars and even some famous watches. We brought you details of the weekend earlier this week, here.  During that weekend, Parmigiani – who has had a long-standing relationship with Bugatti – unveiled its newest Bugatti watch, the Mythe. The new Bugatti Mythe watch — the first of three – is created in celebration of the brand’s 10th anniversary of the partnership with Bugatti. The watch joins the long series of limited edition watches made by Parmigiani Fleurier over the past decade to celebrate the car whose name it bears. Watches such as the Bugatti Type 370, Super Sport, Atalante, Vitesse and…

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Behind the Scenes the Rolex DeepSea Challenge and James Cameron – The Real Truth Behind the Watch

 |  August 7th, 2014

No doubt since Monday night, you have been seeing pictures all over the Internet of the new Rolex DeepSea Challenge. In fact, we were at the unveiling event in New York and tweeted and posted about the watch, which we will talk more about in this post. First, we want to bring you behind the scenes with Rolex and filmmaker-turned-explorer James Cameron for a first-hand experience of how and why the new Rolex watch came to be. First: James Cameron, Director of the film, Titanic (as well as Avatar and other great movies), Cameron caught the ocean-exploration bug when he was just a child. He dreamed of exploring Earth’s deepest frontier. His work as a filmmaker enabled him in many…

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Give Me Liberty or Give Me Liberty DNA! Introducing Romain Jerome’s Black Edition Liberty DNA

 |  August 6th, 2014

By Ryan Walsh New Yorkers and the rest of he world are all too familiar with Lady Liberty. The great statue celebrated its 125th birthday in 2012, and Swiss watch brand Romain Jerome celebrated, too, by creating the Liberty-DNA timepiece made to resemble iconic features of Lady Liberty. Today, the brand issues an all black rendition of the Liberty-DNA, created in collaboration with The Statue of Liberty-Ellis Island Foundation and The Gold Leaf Corporation. The Black Edition of the Liberty-DNA watch sports a black PVD coated bezel (as opposed to the original’s copper colored bezel) that sits over the dial and resembles Lady Liberty’s crown. The spokes of the bezel that mime the crown, reach over to cover a portion of…

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