Longines Goes All-Out to Time the Kentucky Derby and Unveils a new Sure-Bet Conquest Classic Moonphase Watch

 |  May 1st, 2015

“The Most Exciting Two Minutes in Sports” is back, and Longines, the official timekeeper of the Kentucky Derby, and the Longines countdown is well underway with all eyes on Churchill Downs this Saturday, May 2nd. In typical Longines style, the brand will be recording every second of the exciting action – from starting gates to the final finish. In fact, the brand has gone all out — bringing free-standing clocks to the race track in strategic positions so that fans never need to guess the time. They still need to figure the odds and the winning horse that will gallup into the finish line first, but the Longines timing is a sure bet. Additionally, to celebrate this year’s Kentucky Derby, Longines has released a new…

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Time and Tides: Celebrate Earth Day with Jaeger-LeCoultre and UNESCO New Video of Glacier Bay National Park (video)

 |  April 22nd, 2015

Today we celebrate the 45th Earth Day.  As such, in New York, Jaeger-LeCoultre and UNESCO also celebrate in a big way, and if you are in New York this week for Madison Avenue Watch Week, you will want to pay a visit to the Jaeger-LeCoultre boutique (801 Maidens Ave (near 62nd Street) for a first-hand look at that celebration.  In honor of Earth Day, and of its extensive involvement with the Marine Heritage sites of UNESCO,  Jaeger-LeCoultre has established a superb exhibit of photographs by renowned, award-winning nature photographer Mark Kelley. In fact, today, Jaeger-LeCoultre held a press conference with UNESCO at the boutique about the brand’s work with UNESCO.  Jaeger-LeCoultre, which produces some of the finest Swiss-made watches, has been working…

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Be Among the First Consumers to See this Year’s Top Watches — Don’t Miss Madison Avenue Watch Week this Week in NY

 |  April 19th, 2015

This week in New York City, you can be among the first consumers ever to see, touch and try on some of the hottest watches of the new year. All week long, top Madison Avenue watch boutiques are showcasing new products that are just arriving in stores this spring and summer. Additionally, some brands are offering watchmaking demonstrations, and a few other notable special events — all to please the watch lover in you.  Indeed, this year’s Madison Avenue Watch Week boasts an impressive roster of watch brands on a 12-block stretch of Madison Ave that runs from 57th street to 69th street. Who’s involved in the haute horology line up?   A. Lange & Söhne, Chopard, David Yurman, de Grisogono, Fabergé, F.P. Journe,…

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How Much Can You Fit into 45MM? A lot if you are IWC — Check Out the Portugieser Perpetual Calendar Digital-Date Month Edition 75th Anniversary Watch (Video)

 |  April 6th, 2015

By Gordon Henderson To commemorate the 75th anniversary of IWC’s Portugieser line, the brand has unveiled the Portugieser Perpetual Calendar Digital-Date Month Edition “75th Anniversary.” For the most part, the lengthy name lists the complications found in the piece, and, given the breadth of features listed, it would appear IWC has paid proper tribute to the line that was created at the request of the Portuguese Navy. The Portugieser Perpetual Calendar Digital-Date combines the classical styling aesthetics of this great collection, with a few modern touches – designed to take the line forward for the next 75 years. As stated earlier, the 45mm watch is a real powerhouse, hosting a bevy of complications: perpetual calendar, large digital date and month…

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Armin Strom Partners with Gumball 3000 — The Around-the-World Rally

 |  April 3rd, 2015

What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000 miles across the globe for sport. And this year the trademarked Gumball 3000 Rally will be travelling from Europe’s “Venice of the North” to America’s “Sin City” all in just one week. In commemoration of this rambunctious rally, Armin Strom has released 3 different designs of its Gumball 3000 collection to honor its partnership  of this grand 7-day adventure. Gumball 3000 began back in 1999 when founder (and ex-racecar driver) Maximillion Cooper created a pop culture lifestyle brand-of-the-future (3000) based around all things that comprise a culture — including cars,…

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