TAG Heuer Speeds Ahead in FIA Championship Endurace Races

 |  June 12th, 2015

Long involved in the world of automobile racing, rallies and even auto-inspired movies, TAG Heuer propels this DNA to new heights with the news that the brand has become the Official Timekeeper and Official Watch Partner of Nissan NISMO — just in time for the LeMans 24 and the FIA World Endurance Championship (WEC). In fact, the 2015 FIA WEC season is now in full swing. It started in April and will end in November. With a tag line of “Don’t Crack Under Pressure,” TAG Heuer is all about endurance, strength and precision. The brand made the bold move of announcing the relationship on Super Bowl Sunday, when Nissan used a commercial to unveil its new GT-R LM NISMO (Nissan…

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Vacheron Constantin Unveils Harmony Cushion Collection in Celebration of 260 Years of Watchmaking

 |  June 8th, 2015

Vacheron Constantin is the only watch brand in the world that can claim 260 years of continuous production. It is a tribute the likes of which legends are made. This year, in honor of its 260 years, the brand  unveiled an all new collection at SIHH in January, and with seven different versions just hitting stores now. Aptly named the Harmony collection, the watches  are  inspired   by the past, but with an eye to the future. The cushion shape is derived from a chronograph the brand first introduced back in 1928, yet the renditions are timeless. Making the series even more alluring is the fact that the new watches are ultra thin and — like all Vacheron Constantin watches — meticulously finished. Harmony boasts five…

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Longines Goes All-Out to Time the Kentucky Derby and Unveils a new Sure-Bet Conquest Classic Moonphase Watch

 |  May 1st, 2015

“The Most Exciting Two Minutes in Sports” is back, and Longines, the official timekeeper of the Kentucky Derby, and the Longines countdown is well underway with all eyes on Churchill Downs this Saturday, May 2nd. In typical Longines style, the brand will be recording every second of the exciting action – from starting gates to the final finish. In fact, the brand has gone all out — bringing free-standing clocks to the race track in strategic positions so that fans never need to guess the time. They still need to figure the odds and the winning horse that will gallup into the finish line first, but the Longines timing is a sure bet. Additionally, to celebrate this year’s Kentucky Derby, Longines has released a new…

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Time and Tides: Celebrate Earth Day with Jaeger-LeCoultre and UNESCO New Video of Glacier Bay National Park (video)

 |  April 22nd, 2015

Today we celebrate the 45th Earth Day.  As such, in New York, Jaeger-LeCoultre and UNESCO also celebrate in a big way, and if you are in New York this week for Madison Avenue Watch Week, you will want to pay a visit to the Jaeger-LeCoultre boutique (801 Maidens Ave (near 62nd Street) for a first-hand look at that celebration.  In honor of Earth Day, and of its extensive involvement with the Marine Heritage sites of UNESCO,  Jaeger-LeCoultre has established a superb exhibit of photographs by renowned, award-winning nature photographer Mark Kelley. In fact, today, Jaeger-LeCoultre held a press conference with UNESCO at the boutique about the brand’s work with UNESCO.  Jaeger-LeCoultre, which produces some of the finest Swiss-made watches, has been working…

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Be Among the First Consumers to See this Year’s Top Watches — Don’t Miss Madison Avenue Watch Week this Week in NY

 |  April 19th, 2015

This week in New York City, you can be among the first consumers ever to see, touch and try on some of the hottest watches of the new year. All week long, top Madison Avenue watch boutiques are showcasing new products that are just arriving in stores this spring and summer. Additionally, some brands are offering watchmaking demonstrations, and a few other notable special events — all to please the watch lover in you.  Indeed, this year’s Madison Avenue Watch Week boasts an impressive roster of watch brands on a 12-block stretch of Madison Ave that runs from 57th street to 69th street. Who’s involved in the haute horology line up?   A. Lange & Söhne, Chopard, David Yurman, de Grisogono, Fabergé, F.P. Journe,…

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