Picnics Aside, Memorial Day Is About Remembering Those Who Died In Service Fighting For Our Freedom

 |  May 27th, 2018

Memorial Day weekend is upon us, and — without being a Debbie Downer — I want to embrace my patriotism and I just want to remind everyone that this is a time to celebrate our fallen heroes — those who fought for our country and our freedom and died doing so.  It was in 1868 that Memorial Day was officially proclaimed. Originally, the day was called Decoration Day, and was developed as a day of remembrance in America for those…

Read More →

Happy New Year: Welcome to 2018 … Time To Start Anew

 |  January 1st, 2018

Happy New Year. Welcome to 2018 and the wonderful watch world we live in. This year, we opted not to reflect back on the negatives of 2017. Yes, there were negatives, there is no point in denying it:  disappointing watch sales, disappointing product and even disappointing changes in industry personnel. However, the flip side is the best side: Many brands and retailers experienced strong holiday sales –boosting profits and spirits.  Many brands made supreme efforts to unveil new timepieces with…

Read More →

Bremont FA-UX Dive Watch with Shark Recognition Technology

 |  April 1st, 2017

In its newest ad for the Bremont FA-UX Dive watch with shark recognition technology, Bremont puts reality to the test.  The ad reads: “A Diving Watch with Unique Shark Recognition Technology.” The watch depicted in the images features a green dot at 6:00 denoting safe waters, while another images shows the dot in red — ut oh.. The ad further explains that not all sharks are deadly and that the diver just needs to “hold the watch up to the shark and…

Read More →

Storage Wars: Winning USB Keys from Baselworld 2017

 |  March 30th, 2017

This year marks the fifth year we have written about our favorite USB keys dispensed by brands at the top shows. Earlier in the year we brought you a look at the winning storage sticks from the January SIHH exhibition. Now, we take a look at the winners of the Baselworld 2017 exhibition. Because most of the brands embed their valuable product information and images into these storage devices — they naturally want you to take notice of the key. Well, at least…

Read More →

All the Presidents’ Watches: From Donald J. Trump to LBJ and JFK — What They Wore

 |  February 20th, 2017

Every year on the celebrated “President’s Day” in America, we take a look at which presidents wore which watches. The thing is, with the exception of the newest president, President Donald J. Trump, that story hasn’t changed much. So, below, we give you a comprehensive look at some watches previous presidents wore, offer up a quiz about the presidents and their watches and direct you to more reading. For now, though, we thought it would be interesting to talk about…

Read More →

An Insider’s Complete Review of SIHH 2017 Watch Show, its History and More

 |  February 9th, 2017

This past January marked the 27th Salon International de la Haute Horlogerie, and — don’t pass out — it was my 26th year in attendance. Unfortunately i missed 1992 due to the birth of my darling daughter, but I haven’t missed one since.  I remember when the show first started. In fact, to be honest, I remember before the show started — when Cartier made the bold announcement that it was abandoning Baselworld and starting its own show with a…

Read More →

Storage Wars: USB Keys at SIHH 2017

 |  January 24th, 2017

Those who have been following ATimelyPerspective know that we enjoy taking a break from the seriousness of timepieces once in a while and focusing on things that are — well — a little fun. Each year after the shows, we present the most creative or best USB sticks. On these grand devices, the watch brands store all of their photos and information and the USBs are the key to opening the goods (so to speak). This year we had some…

Read More →