Breitling Opens New NYC Boutique with Astronauts Scott and Mark Kelly, John Travolta, Boomer Esiason and Others

 |  May 21st, 2016

  Say it with me, there is no place like home, no place like home, no place like the new home of the Breitling US Flagship store on the corner of 57th and Madison in NYC. On May 19, Breitling held a ribbon-cutting ceremony for the unveiling of its new two-story, 7,000 square-foot location, and it was grand. To kick off events, Breitling called in its star-studded array of brand friends. For the celebration Boomer Esiason, John Travolta, astronaut brothers, Mark and Scott Kelly, as well as members of the Breitling Jet Team were in attendance. John Travolta and Breitling USA President, Thierry Prissert, cut the ribbon and opened the store to guests and VIPs. Inside, the visual styling of…

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Storage Wars: BaselWorld 2016 – The most Creative USB Keys

 |  April 1st, 2016

We are back from BaselWorld 2016, and while that means there are a lot of in-depth articles coming your way, it also means we are on to the second important edition of Storage Wars 2016. This is a long-standing tradition here at ATimelyPerspective, where we present the coolest and most interesting storage containers distributed at the fair. By storage, we mean, of course, press release and image data stored on USB keys. It is all about fun — and about how to disseminate a wealth of information. At this year’s BaselWorld show, a few brands went to the trouble of making creative USBs. This year’s winners – those who gave out fun, interesting or different thumb drives — at BaselWorld 2016, are:…

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Basel Bound: Off to BaselWorld 2016 — Get Ready for Exciting Times

 |  March 14th, 2016

It’s that time of year again — when the entire watch industry witnesses a mass exodus to Basel, Switzerland, for the world’s largest watch and jewelry exhibition: BaselWorld. This year, BaselWorld 2016, we will spend 10 days perusing the watch halls of the show and bringing you news of new products, new trends and more. WE look forward to sharing what’s happening over there — because the watches the brands unveil are the ones that will not only make headlines, but also mark the trends for the entire year. We work hard at this fair, so be prepared: in the next week we are just bringing short peeks at what is trending in BaselWorld 2016; we will bring a lot more detail…

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Spring Ahead: Daylight Saving Time Starts this Weekend, Change Those Clocks (and Watches)

 |  March 12th, 2016

At 2:00 a.m. on Sunday, March 13 (or before you go to bed on Saturday night, March 12 (tonight)), remember to turn your clocks forward by one hour — for Daylight Saving Time adjustments. The reason we practice or implement Daylight Saving Time is somewhat obscure. Some say it is practiced in an effort to save energy, but that argument has been called into question. Nonetheless, here’s a little insight into the history of DST for true time junkies. Some credit the concept to American politician and inventor Benjamin Franklin, who, in a 1784 essay entitled “An Economical Project for Diminishing the Cost of Light,” suggested people get out of bed earlier in the morning to use the light instead of candles. More…

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Was the New Panerai PAM578 Titanium Tourbillon Special Edition Really a 3D Printed Watch?

 |  March 3rd, 2016

Just last month, our colleagues over at Panerai Central  — who cover everything  Panerai in brilliant style — wrote about the brand’s use of what  3-dimensional printing for the most recently released PAM578 Titanium Tourbillon Special Edition. Three-dimensional printing has made a big impact in  the watch industry over the past few years, but in this newest Panerai watch, the brand may have brought it to a new level. With the permission of Panerai Central, we bring you an excerpt here from their article on this industry advancement and the role Panerai’s new watch plays. “Everywhere you look, 3D printing capabilities and its uses are in the forefront of technology blogs. It was only about 20 years ago that color printing was…

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