Oris Goes For Wild and Wonderful Pop-Up Store Experience with Vintage Airstream

 |  August 13th, 2018

It isn’t every day that we see pop-up watch sales by brands at events taking place around America, but when we do, they are usually very staid in nature, with sales reps showing watches via luxury showcases and pouring champagne. Well forget that … Independent Swiss watch brand, Oris, takes the concept of experiencing watches at pop-up shops to an all new height. The brand turns to a vintage Airstream trailer as the home of its upcoming pop-up shops, and…

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Worn & Wound’s First West Coast Wind-Up Show Happens This Weekend in San Francisco

 |  May 15th, 2018

Beginning this Friday, May 18, more than two dozen interesting independent watch brands — most with retail prices  lower than $5,000 — will flock to  San Francisco’s Chandran Gallery to showcase their newest watch collections, including a few special editions to be launched at the three-day Wind-Up fair by Worn & Wound.. Among them are some tried-and-true brands such as Oris, a sponsor of the event, and Junghans, while others are younger brands with collection that will surprise and delight…

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Actor Robert Downey Jr., AKA Ironman, Dons Devon Tread F1 Watch in Avengers: Infinity War Movie

 |  May 9th, 2018

A box office hit on its opening weekend, Avengers: Infinity War continues to attract loves of the super heroes. In addition to the celebrities that are shining on the big screen in the Marvel Studios film that witnesses Iron Man, Thor, the Hulk and all of the other Avengers uniting to fight one of the most powerful enemies to date, a Devon watch also took the limelight … on  the wrist of   Robert Downey Jr.’s character, the incredible Tony Stark (aka…

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Behind The Scenes Of The 144th Kentucky Derby With Longines

 |  May 8th, 2018

This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact – I would get to sport grand fascinators and hats, drink mint juleps (the official cocktail of the Derby) made with Woodford Reserve bourbon (one of my favorites), and wear a Longines Conquest V.H. P. watch for a couple of days. I would get to hobnob with celebrities that included Miss…

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Lady Gaga Teams with Tiffany & Co. for Today’s Super Bowl LI with HardWear Commercial

 |  February 5th, 2017

Ok Super Bowl fans- get ready, in addition to some hopefully top-notch football plays, this year’s Super Bowl LI ushers in a first for Tiffany & Co.: The brand will air its first-ever Super Bowl commercial– starring Lady Gaga. Since Lady Gaga is performing at half-time as well (for free, we might add), the Tiffany & Co. 60-second commercial will air toward the end of the first half of the game. Lady Gaga teams with Tiffany & Co. to unveil…

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Why the Groundhog Cares About Time, Weather and Groundhog Day

 |  February 2nd, 2017

Today is Groundhog Day — when the furry creature emerges from his burrow to determine whether or not spring is in the air. If the groundhog can’t see his shadow — typically because the sun is blocked by clouds — spring will come soon. But, if it is sunny and the furry little critter sees his shadow, folk lore has it that he then retreats to his underground home to hibernate for another six weeks of winter. This morning, as…

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We’re Off to See the Wizards, the Wonderful Wizards of SIHH 2017 — and a Peek Inside

 |  January 13th, 2017

Ok, so today we officially close the office, put the team on high alert to focus on social media and head off to Geneva for the 2017 SIHH — the 27th edition of the by-invitation-only exhibition, and a show we have attended since it first opened. This year marks a number of firsts for this luxury expo, including the fact that for one day, at the end of the show, it will open its doors to the public  (for  70 Swiss…

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