Watch Brands Partnering with Car Brands: Introducing the Parmigiani Bugatti Mythe

 |  August 20th, 2014

This past weekend at the Monterey Peninsula’s Classic Car Week, precision and luxury were celebrated by many with famous cars and even some famous watches. We brought you details of the weekend earlier this week, here.  During that weekend, Parmigiani – who has had a long-standing relationship with Bugatti – unveiled its newest Bugatti watch, the Mythe. The new Bugatti Mythe watch — the first of three – is created in celebration of the brand’s 10th anniversary of the partnership with Bugatti. The watch joins the long series of limited edition watches made by Parmigiani Fleurier over the past decade to celebrate the car whose name it bears. Watches such as the Bugatti Type 370, Super Sport, Atalante, Vitesse and…

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Pebble Beach Concours d’ Elegance, Rolex, Vintage Cars and Racing — what a Weekend

 |  August 17th, 2014

It’s that time of year again – the time when lovers of vintage motor sports gather together in California for the Monterey Peninsula’s Classic Car Week. Among the much-loved, world-famous events are the Rolex Monterey Motorsports Reunion — a cornerstone of the week – and the Pebble Beach Concours d’ Elegance. Additional road rallies and events also take place. We’ve covered the show in years past in much detail, so today, we just bring a highlight or two for those who can’t get enough of the great roadsters of yesteryear. For Rolex, this event is one of the brand’s largest showcases. In fact, as premier sponsor of the Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca, Rolex actively supports…

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Top 10 Do’s and Don’ts When Buying a Watch

 |  August 15th, 2014

By OJ Whatley The Internet age has been a boon to the global luxury watch marketplace. Sellers of all stripes have empowered themselves via their embrace of cyberspace, and informed online buyers have no choice but to do likewise. In order to have the best possible Internet experience, a buyer needs to adopt a critical perspective. By employing 10 Top Do’s and Dont’s as  practical precautions when buying a watch, shoppers can empower and protect themselves. DO: Do: Buy the seller. Watches are produced in standardized series, but people are not. The integrity of a seller has a direct bearing on the quality of the products and services he offers. A seller should be directly accessible to a customer. Even…

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ATimelyPerspective Takes the Ice Bucket Challenge for ALS and Challenges 3 Industry Colleagues

 |  August 13th, 2014

It’s taking the world by storm: the #icebucketchallenge to raise money for ALS. Earlier today, I took the challenge – pouring a bucket of ice water over my head. The concept is to raise money and social awareness of ALS (Lou Gehrig’s disease). I did not do it to get out of donating the $100. I’ll still donate. I did it because by doing so, I could challenge three others to do it. Thus, my friends and colleagues Jack Forster of Revolution, Ben Clymer of Hodinkee, and Sharon Buntain of Tissot have 24 hours to take the challenge. I am hoping they will share it on my RobertaNaas facebook page. I’ll keep my readers posted. You can view the video…

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Audemars Piguet Watches: A Look at Unparalleled Craftsmanship That Stands the Test of Time

 |  August 13th, 2014

By Gordon Henderson The truth of a watch brand is in the story behind the development philosophy of the creator. The beauty of a watch is in the craftsmanship and vision that is behind it. For over a century Audemars Piguet has been behind some of the world’s most sought-after timepieces and today we explore the brand’s art. Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet, Audemars Piguet has always been a top-notch luxury watch atelier. It has created some of the most advanced technical timepieces ever to come on the market. That includes its famed Royal Oak, for which Gerald Genta was commissioned to create on the evening before Basel Fair 1971. The mission: to design…

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