Fulfill Your Dream of SkyWriting via the IWC Skywriter App

 |  June 28th, 2016

Merry half Christmas, happy half Hanukkah, joyous half kwanza! The holidays are here in June courtesy of the folks at IWC Schaffhausen. They’ve launched a new web app, skywriter, for all of  the horological and aeronautical aficionados to play with skywriter.iwc.com. As an avid gamer myself, this site is a lot of fun to play with and sure to be a welcome distraction while at work. The new global digital campaign by IWC, Skywriter invites users to create sky written messages online. To write the messages, one of four vintage airplanes associated with four different pilot watch lines must be selected. The four watch lines used are the Big Pilot, the Perpetual Calendar Digital Date-month and the Pilot Watch Chronograph. Once you…

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Maurice LaCroix and Soccer Team FC Barcelona Issue ‘Juggle Challenge’ with Great Prizes

 |  June 27th, 2016

Ok, sports lovers, pay attention. We are at the half-way point of a super exciting challenge that you just may want to get in on.Watch brand  Maurice LaCroix and soccer team FC Barcelona have thrown down the gauntlet, or cleats, and issued the ‘Juggle Challenge.’  The global challenge started on June 13th and will run to July 11th. The goal: to create the world’s longest community juggle. And, there are some great prizes, including a grand prize to meet the team. On June 13th players from FC Barcelona launched the Maurice LaCroix clock and opened the challenge with professional caliber tricks. The ball is now in everyone else’s court where you have the opportunity to join in the virtual community of…

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Hamilton Watches Fights to Save the World in Independence Day: Resurgence Movie

 |  June 24th, 2016

  Last night in New York City, Hamilton Watches  had a private screening of Independence Day: Resurgence. Yes, it has been 20 years since the first Independence Day movie, and now the next chapter emerges — with Hamilton in the forefront. With the concept being “20 Years Later and they are coming back,”  the new film, directed by Roland Emmerich (who also directed the first movie), is rich with special effects, handsome fighters and four even-more-handsome Hamilton timepieces. Hamilton Watches has a long and storied past with cinema so its appearance in the newest fight to save Earth is no surprise. Hamilton Khaki X-Wind on Jake Morrison in Independence Day Resurgence_PR… The Sci-Fi movie, Independence Day: Resurgence, is expected to…

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Interview: It’s Clear. Stephen Forsey Talks about Full Transparency and the Double Tourbillon 30-Degrees Technique Sapphire

 |  June 23rd, 2016

By Michael Thompson Last week, we brought you the news of the new Greubel Forsey Double Tourbillon 30-Degree Technique Sapphire here.  Now we bring you an exclusive interview with Stephen Forsey about exactly how that watch — in its totally transparent format — came to fruition. From the very start, Greubel Forsey designed its Double Tourbillon 30-Degree Technique to amaze the wearer with an almost unimpeded view of its awe-inspiring double tourbillon in action. Its open architecture invited the viewer inside to enjoy watching as gears mesh on a multi-level platform of polished precious metal, frosted finishes and contrasting colors. You may also recall that the time displayed on this early Greubel Forsey design is known for its extreme accuracy. This…

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Steve Wynn, Keynote Speaker at CoutureTime 2016, Gives Advice to Jewelers about Luxury Business

 |  June 22nd, 2016

Recently in Las Vegas, hundreds of top watch and jewelry brands came together for the JCK and Couture exhibitions.  It is an annual event that brings thousands of retailers and press to Sin City.  One of the highlights this year was the introduction by the Couture Show of the new CoutureTime exhibition. That show was held in the ballrooms of Encore Resort, attached to the Wynn resort where the Couture show takes place. To celebrate the inauguration of CoutureTime, Steve Wynn took center stage as the keynote speaker at an opening breakfast.  There, he talked about being in the luxury business, how to find and train employees and more. For a full look at his plans for Las Vegas Wynn and…

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