How Did Jaeger-LeCoultre Reinvent its Past? A Tribute to the Geophysic

 |  April 16th, 2014

By Alex Lam The watch world is no stranger to trends, and one trend that has perhaps become most prevalent in recent years is the tribute watch.  The tribute watch is a simple concept in theory, but tricky to execute in reality.  Given this, Jaeger-LeCoultre is among the best at crafting these tribute timepieces.  Last week, the brand unveiled its latest such watch — digging into its archives to produce an updated version of its once-famed Geophysic. Dubbed the Geophysic 1958 for the International Geophysical Year and the year the original Geophysic was introduced, Jaeger-LeCoultre’s newest tribute watch possesses a simplicity and refinement that is at once both very vintage and very new. Aesthetically the new Geophysic 1958 is very…

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Independent, Family Run Companies Offer Mega Advantages: Introducing our Collector’s Corner

 |  April 11th, 2014

When we first created ATimelyPerspective just about three years ago, we knew we wanted to put our 30-plus years of experience in the watch industry to good use (For more about this see our “About” column here.). We wanted to keep the site focused on original content that offers watch education, reviews, and insightful moments in time with celebrities, sports stars and industry executives, and more. We have done exactly that, offering you- our watch collectors and lovers – strong journalistic content day after day that brings you behind the scenes and keeps you constantly up to date. As a  family owned and operated site, we do something different here: we involve the family.   Both of my young adult children…

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Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World

 |  April 10th, 2014

The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a designated amount of money goes to fund the Audemars Piguet Foundation, which, since its creation in 1992, has safeguarded forests and related environments around the world. Recently, Chairman of the Board of the Audemars Piguet Foundation, Jasmine Audemars, daughter of Jacques-Louis Audemars who started the foundation in 1992, talked exclusively with ATimelyPerspective about the foundation and its newest cause: support of a farming project in the Cerrado region…

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The Power of the Press: Meet the Rolex Pepsi (original pics, prices)

 |  April 9th, 2014

It happened before the BaselWorld Fair even opened to the public. Just a couple of days before, a few members of the watch press got the first look at the new Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. Suddenly, the timepiece had a nickname: Pepsi. The reason for the moniker is evident with just one look at the timepiece. The press-given title also has roots in the original pieces made in the 1950s for Pan Am – they were nicknamed accordingly because of the red and  black aluminum inserts of the day. The new watch,  mind you, this is one expensive Pepsi at $38,250. In fact,…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

 |  April 8th, 2014

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at the bit for this, so we will just get right to it. But please note– more photos of each watch are at the end of this write up. Don’t miss them. 1)      The World’s Thinnest Tourbillon Movement. Breaking the record here is Bulgari – with the new OCTO Finissimo Tourbillon – the incredibly ultra-thin watch features a tourbillon movement that measures just 1.95mm thin. What’s…

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