Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World

 |  April 10th, 2014

The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a designated amount of money goes to fund the Audemars Piguet Foundation, which, since its creation in 1992, has safeguarded forests and related environments around the world. Recently, Chairman of the Board of the Audemars Piguet Foundation, Jasmine Audemars, daughter of Jacques-Louis Audemars who started the foundation in 1992, talked exclusively with ATimelyPerspective about the foundation and its newest cause: support of a farming project in the Cerrado region…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

 |  April 8th, 2014

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at the bit for this, so we will just get right to it. But please note– more photos of each watch are at the end of this write up. Don’t miss them. 1)      The World’s Thinnest Tourbillon Movement. Breaking the record here is Bulgari – with the new OCTO Finissimo Tourbillon – the incredibly ultra-thin watch features a tourbillon movement that measures just 1.95mm thin. What’s…

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We’re Officially Back: BaselWorld 2014, the Good, the Bad and the Ugly

 |  April 7th, 2014

This was a particularly long trip f or me. It always is. Basel is an eight-day marathon test of endurance of strength and memory. This year, however, I also went a week early to Europe to celebrate the 130th anniversary of Bulgari (we’ll bring you more about that here soon).  So, two and a half weeks later, we return to the USA – intent on bringing all the news that’s fit to print (and maybe a little that is not).  Here we indulge in giving you highlights of the sheer dimensions and scope of BaselWorld. For those who already know and have visited BaselWorld, we posted an insider’s view a little earlier thanks to a Guest Editorial from watch veteran,…

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Orange You Glad Omega is Innovative? Introducing the World-Premiere Planet Ocean Orange Ceramic Watch at BaselWorld 2014

 |  April 2nd, 2014

Omega is a watch brand synonymous with exploration and adventure, having ventured to the depths of the oceans and to outer space with NASA.  To celebrate its successes in timing, Omega unveils a few mighty impressive watches this year.  Among them is the Planet Ocean Orange Ceramic watch – an exceptional example of innovation and bold craftsmanship. This 43.5mm 950-grade platinum cased Planet Ocean Orange Ceramic watch features a bi-directional 24-hour GMT rotating bezel whose polished ring is made from orange ceramic. This is the world premiere of orange ceramic and has a patent pending on the color and technology. Just eight pieces will be made of this watch due to the complexity of creating orange ceramic. Additionally, the orange…

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Jacob & Co Reinterprets Time with the Astronomia Tourbillon

 |  March 30th, 2014

Sometimes watches we see here at BaselWorld make us scratch our heads and wonder. The new Jacob & Co. Astronomia Tourbillon is one of those watches. To begin with – let’s be clear – this is not an astronomical watch. Instead, it is one extremely unusual and complex tourbillon that also features a rendition of the Earth and the Moon on the dial for a sense of astronomical delight. After all, who doesn’t gaze at the moon from time to time and drift away in thought? So, now that the question of astronomy is put to rest, this sublimely beautiful watch is, nonetheless, quite complex. For the creation of the highly complex movement and technically advanced rotating system, Jacob &…

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