A Moment in Time with Actress Susan Sarandon, IWC Friend of the Brand

 |  April 21st, 2014

 Recently, thanks to our friends at IWC, we got the opportunity to sit down and talk with one of their friends of the brand — actress and political and charitable activist — Susan Sarandon. Here she shares some thoughts on how time plays a role in her life. How does time play a role in your life?                          “I  think time is arbitrary and we have to make our own time. If you see the great athletes when they are in the zone- they make time count, they are in the moment. It would be great if, as ordinary people, we could do the same thing as an athlete does, be really in the zone, present and make time our own…

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Would You Wear a Blue/Green Rolex? Introducing the Oyster Perpetual Milgauss Blue Z (video)

 |  April 18th, 2014

This watch is a winner. Now some may say that the blue and green combination is a bit odd, but we think it is a perfect color to take this already easily identifiable, much-loved watch to even new heights.  The new Rolex Oyster Milgauss Blue Z features an amazing green sapphire crystal combined with a bold electric blue dial for dramatic appeal. The blue dial, seen through the green crystal, is powerfully attractive, offering a slightly different hue from every angle. While incredibly forward thinking, the watch takes a lot of its inspiration from some emblematic Rolex heritage. For instance the green sapphire crystal marked a first in watchmaking when it was originally introduced on the Milgauss in 2007. The…

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Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World

 |  April 10th, 2014

The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a designated amount of money goes to fund the Audemars Piguet Foundation, which, since its creation in 1992, has safeguarded forests and related environments around the world. Recently, Chairman of the Board of the Audemars Piguet Foundation, Jasmine Audemars, daughter of Jacques-Louis Audemars who started the foundation in 1992, talked exclusively with ATimelyPerspective about the foundation and its newest cause: support of a farming project in the Cerrado region…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

 |  April 8th, 2014

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at the bit for this, so we will just get right to it. But please note– more photos of each watch are at the end of this write up. Don’t miss them. 1)      The World’s Thinnest Tourbillon Movement. Breaking the record here is Bulgari – with the new OCTO Finissimo Tourbillon – the incredibly ultra-thin watch features a tourbillon movement that measures just 1.95mm thin. What’s…

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We’re Officially Back: BaselWorld 2014, the Good, the Bad and the Ugly

 |  April 7th, 2014

This was a particularly long trip f or me. It always is. Basel is an eight-day marathon test of endurance of strength and memory. This year, however, I also went a week early to Europe to celebrate the 130th anniversary of Bulgari (we’ll bring you more about that here soon).  So, two and a half weeks later, we return to the USA – intent on bringing all the news that’s fit to print (and maybe a little that is not).  Here we indulge in giving you highlights of the sheer dimensions and scope of BaselWorld. For those who already know and have visited BaselWorld, we posted an insider’s view a little earlier thanks to a Guest Editorial from watch veteran,…

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